Marketing Specialist

Job Summary

DuraServ has been awarded 10 years in a row by Dallas Business Journal as one of the Top 50 Fastest Growing Businesses of Dallas. We are proud of our positive reputation and legacy. To help us keep pace with our rapid growth, we are seeking a professional Marketing Manager to implement marketing strategies to drive sales.

If you are searching for a new career opportunity that provides you with a chance for professional growth and diverse business experiences, come walk through the open doors at DuraServ and be part of the winning team that leads our industry.

Apply now to begin your next adventure!

Mission: At DuraServ, we are solutions providers for overhead doors, hi-speed doors and loading dock equipment. We are the most trusted provider in the industry where People, Products, and Performance are top priorities. Since opening our doors in 2001, our secret to sustaining continual growth has been our culture, which is focused on treating employees well and with respect, taking great care of every customer, being “first and best” in all markets and remaining transparent in our communications. 

The Marketing Specialist at DuraServ is a versatile team player.  You will be responsible for analyzing and interpreting marketing data to support company growth and sales goals.  You will collect and monitor metrics to track the performance of Marketing initiatives and summarize them to inform the Marketing Director.   You will help to develop target audiences and assist with creating targeted messaging.   Collaborate with various stakeholders to ensure design, strategy and goals are aligned.  Social Media intelligence is a must as you will assist in creating compelling public-facing messaging on multiple platforms.

You will be expected to follow competitor strategies, industry trends and our customers’ preferences to identify opportunities and/or improvements.   

Essential Functions 

Partner with Marketing Director to identify and implement marketing strategies and campaigns. Act as a key integrated partner with sales and corporate teams, developing and communicating marketing programs.Support all aspects of the DuraServ corporate and divisional brands, including participation in branding strategy, positioning, guidelines, and implementation with the highest quality standards.Oversee Email Marketing campaigns to plan, create and execute targeted messaging to customers and potential customers.  Nurture leads and analyze metrics to optimize results.Oversee SEO and Google Ads efforts, develop and manage campaigns in conjunction with our agency partner.  Conduct analytical research to measure performance, optimize spending and improve effectiveness.Manage our CRM efforts to implement recommendations, streamline lead generation and tracking, boost customer interactions and support sales initiatives.Maintain our multiple websites in conjunction with our agency partner to ensure accuracy, functionality, and user experience. Effectively communicate our brand message and support all customer-facing messaging. Update information as needed.Forge internal partnerships, acting as a key integrated partner who collaborates with internal stakeholders and teams to understand business objectives, messaging, and audiences. Write, edit, and produce high-quality marketing content, including social media posts, videos, infographics, and other marketing content.  Work with Communications Manager to Plan and maintain a content calendar, coordinating with various departments to schedule and publish marketing-related content. Ensure brand consistency across all platforms.Enact a social listening cadence to stay apprised of current marketing industry best practices, identifying and implementing strategies to increase our brand awareness. Monitor competitor efforts across all platforms.Other job duties as assigned. 

 

Supervisory Duties

This role has no supervisory responsibility.

  Knowledge, Skills, and Abilities

(K) Full knowledge of sales and marketing principles and techniques.(K) Customer engagement and insights – experience in data-driven decision making and targeted marketing efforts.(K) Knowledge of SEO best practices and digital marketing trends, conversion tactics and demand generation.(S) Strong marketing research and marketing analytics, experience with content creation for social media(S) Strong project management skills, with the ability to manage multiple, concurrent, high-visibility projects at once.(S) Skilled at establishing and maintaining constructive and cooperative working relationships with key stakeholders, both internally and externally.(S) Proficiency with content management systems (CMS) and customer relationship management (CRM), conversion optimization, social media platforms, and analytics tools.(A) Creative problem solving – turning insights into actionable plans.(A) Ability to prioritize successfully and work autonomously in a faced-paced environment.(A)  Adaptability – willingness to learn new tools and techniques in an ever-evolving space.(A) Sense of humor

Leadership Competencies

At DuraServ, the following competencies are essential for success in the job:

Action Oriented ● Communicates Effectively ● Customer Focus ● Decision Quality ● Drives Results ● Ensures Accountability ● Instills Trust ● Self-Development

Work Environment and Physical Demands 

In office environmentProlonged periods sitting and/or at a variable desk and working on a computer.Must be able to lift up to 20 pounds infrequently.

Travel 

This job requires some planned business travel in connection with marketing research, content creation or business events.

Education and Experience 

Bachelor’s degree in marketing, communications, journalism, or a related field. Experience in one or more of these fields instead of a degree will be considered.2-5 years’ experience with multiple Marketing disciplines in a multi-location business. Experience with Social Media technology, practices, analytics, and content creation platformsExperience with digital analytics and reporting

 

EEO Statement 

DuraServ is an equal opportunity employer. We prohibit discrimination and afford equal employment opportunities to team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Our EEO policy applies to all aspects of the relationship between DuraServ and its team members, including recruitment, employment, promotion, transfer, training, working conditions, compensation, benefits, and application of policies.  

Disclaimer 

This job description may not cover or contain a comprehensive listing of activities, duties, or responsibilities required of the job role. The scope of the job responsibilities may change, or new ones may be assigned at any time with or without notice.