This role is located on-site 4 days a week at our headquarters in the Chelsea neighborhood of New York City. Key Responsibilities + Work with a cross-functional team to build new lifecycle experiences for new products that our client brings to market, with a focus on driving acquisition, conversion, and retention. + Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins + Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem + Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives + Improve our overall customer experience with a focus on data-driven results. About You + Minimum of 2 - 4 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement + Experience driving channel strategy to support new products + Experience assessing opportunities and optimizing across the member funnel + Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments + The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners + Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools a plus) + Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources