Marketing Specialist – Retail & Merchandising

BENEFITS:  Medical, Dental, Vision, 401K  

The Marketing Specialist, Retail & Merchandising plays a critical role in driving growth in the Residential segment by executing and optimizing our retail & merchandising programs and assisting with product launches. This role collaborates cross-functionally with marketing, sales, operations, and external vendors to ensure our 1,500+ retail locations are equipped with the necessary displays, samples, promotions, marketing materials, and training resources.

JOB DUTIES:  

Retail Program Execution:

Oversee the day-to-day execution of retail marketing initiatives Ensure dealers and distributors are set up for success with retail displays, samples, and promotional materials

Sales & Dealer Support:

Follow up with regional sales managers and distribution partners to track display placements Assist sales in onboarding new retailers, including training support Maintain and manage the dealer database for up-to-date contact information and performance tracking Provide phone and email support for retailers regarding display setup and marketing needs

Product & Sample Management:

Administer the Auto Update program and collaborate with the product launch team on program updates Work with Product Marketing & Product Management to create and distribute sample plans for all display types, including product additions and removals Manage annual updates to sample selections and own the development of annual product catalogs

Marketing & Communications:

Develop and distribute marketing communications for the dealer channel in collaboration with Digital & Customer Experience teams Work with designers to create and distribute ad kits and process Crossville Rewards submissions for ad placements Ensure brand guidelines are respected throughout the retail locations and all marketing collateral Provide appropriate marketing collateral and branding elements to retail locations and sales associates Maintain and update digital B2B platforms, including promotions, product launches, marketing content, and supporting documentation Support the product launch efforts of the Marketing team for Crossville and Crossville studio product launches. This includes working with internal stakeholders on marketing assets, samples and communication needs for each product launch.

Operations & Process Management:

Create and maintain sales tool order forms and catalogs Process purchase orders for displays, printing, and sample needs Coordinate residential show house and TV program donations, working directly with designers on selections Work with customer service to create display orders for fulfillment Ensure HubSpot CRM is updated with dealer contacts and manage a current database for tracking and communication

JOB QUALIFICATIONS:

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) 1-3 years of experience in retail marketing, merchandising, or B2B marketing is highly preferred 1-3 years of experience in coordinating display management and production 1-3 years of experience coordinating development of print catalogs 1+ years of experience managing database with thousands of skus Strong work ethic, positive attitude, and problem-solving mindset Strong project management and organizational skills with the ability to manage multiple priorities 1+ years of experience in content development, managing print catalogs, and development of merchandising displays Strong organization skills and attention to details Ability to collaborate across teams and work effectively with diverse stakeholders Strong written and verbal communication skills, including the ability to translate technical information into compelling marketing content Proficiency in Microsoft Office (Teams, Excel, PowerPoint, Word) Experience with CRM platforms (HubSpot preferred, but not required) Knowledge of merchandising & retail trends is a plus

 

TRAVEL REQUIREMENTS

Occasional travel may be required for company meetings, vendor visits, and tradeshows

PHYSICAL DEMANDS

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Frequent Ability to sit, stand, walk, and bend for extended periods  Frequent Ability to read & follow display installation instructions  Frequent Work is performed in an office and warehouse environment 

MENTAL DEMANDS

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Think analytically Make decisions Develop options and implement solutions Work with a team Maintain regular and punctual attendance (consistent with ADA and/or FMLA) Attention to detail Communicate effectively Multitask in a fast-paced environment Work with a Sense of Urgency

AHF PRODUCTS: 

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.