Job Summary: We are seeking a creative and results-driven Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing marketing strategies, managing campaigns, and analyzing performance metrics to enhance brand visibility and drive sales growth.
Key Responsibilities:
Develop Marketing Strategies: Create and implement comprehensive marketing plans to achieve business objectives. Conduct market research to identify target audiences, market trends, and competition.Campaign Management: Plan, execute, and monitor marketing campaigns across various channels (digital, social media, email, etc.). Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
Communication Strategy Development: Develop and execute communication plans aligned with marketing goals Identify target audiences and tailor messages to effectively reach them. Content Creation: Review and edit a variety of content, including press releases, articles, newsletters, speeches, and social media posts. Ensure all content adheres to brand guidelines and maintains a consistent tone and voice. Internal Communications: Manage internal communication channels, ensuring employees are informed about company news, updates, and events collaborated with HR Content Creation: Develop marketing materials such as brochures, flyers, presentations, and advertisements. Social Media Management: Manage and grow the company’s social media presence by creating engaging content and interacting with followers. Monitor social media trends and analytics to optimize performance.
Performance Analysis: Track and analyze marketing campaign performance using tools such as Google Analytics, social media insights, and other reporting software. Provide regular reports and recommendations based on data analysis. Budget Management: Assist in managing the marketing budget, ensuring effective allocation of resources for maximum ROI. Collaboration: Work closely with the sales team to ensure marketing efforts align with sales strategies and goals. Collaborate with graphic designers, content creators, and other stakeholders to enhance marketing materials.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or related field. 10 years of experience in marketing, communication, or related roles. Proficient in digital marketing tools and platforms (e.g., Google Analytics, CRM software, social media advertising). Excellent written and verbal communication skills. Strong interpersonal skills and the ability to build relationships with diverse stakeholders Ability to work independently and collaboratively in a fast-paced environment. Creative thinker with strong problem-solving skills. Experience in communication, public relations is a plus Familiarity with SEO/SEM techniques is a plus Fluent in English
About InterSystems
Established in 1978, InterSystems provides innovative data solutions for organizations with critical information needs in the healthcare, finance, and logistics sectors and beyond. Our cloud-first data platforms solve interoperability, speed, and scalability problems for organizations around the globe. InterSystems also develops and supports data management in hospitals through the world’s most proven electronic medical record, as well as unified care records for health systems and governments through a powerful suite of healthcare data integration solutions. The company is committed to excellence through its award-winning, 24×7 support for customers and partners in more than 80 countries. Privately held and headquartered in Cambridge, Massachusetts, InterSystems has 25 offices worldwide. For more information, please visit InterSystems.com.