Marketing Strategy:

●Deliver and support the Marketing Strategy through country STRAP-and monitor market dynamics of the country

Marketing Technology Utilization:

●Manage and optimize marketing automation platforms (e.g.,Hubspot) to facilitate lead nurturing, scoring, and conversion.

●Oversee CRM systems (e.g., Salesforce) to track leads, opportunities, and customer interactions.

●Leverage marketing technologies to implement personalized and data-driven marketing strategies.

Data Analysis and Reporting:

●Utilize advanced analytics tools to assess the effectiveness of marketing initiatives, analyzing metrics such as lead quality, conversion rates, and pipeline contribution.

●Generate reports and dashboards to provide actionable insights to both marketing and sales teams.

●Collaborate with sales operations to ensure accurate data tracking and reporting across systems.

Process/Portfolio Optimization and Workflow Enhancement:

●Identify opportunities to streamline marketing processes, from lead acquisition to conversion.

●Implement and improve workflows, ensuring that lead handoffs between marketing and sales are seamless and effective.

●Collaborate with teams to maintain a unified approach in customer engagement strategies.

●Support Regional projects like Plutus, Harmonica

Account-Based Marketing (ABM):

●Collaborate with sales teams to develop and execute targeted account-based marketing campaigns.

●Utilize data-driven insights to personalize marketing efforts for specific high-value accounts.

●Monitor and report on the effectiveness of ABM campaigns in driving engagement and revenue.

Sales Alignment and Collaboration:

●Maintain a close working relationship with sales teams to ensure alignment on lead qualification criteria, nurturing strategies, and campaign objectives.

●Facilitate regular communication between marketing and sales to optimize lead handoffs and improve overall lead-to-revenue conversion.