Job Objective
Support marketing of current and prospective products to achieve an optimal market introduction of HELLA products.

Duties and Responsibilities
A. Market / Customer / Competition
1. Research of market trend information to retrieve relevant information on customers and competitors.
2. Research of market trend information to identify relevant consumer trends and market changes.
3. Conduct of primary and secondary market research projects to determine market potentials.
4. Conduct of market analysis and derivation of value propositions for new products or services.
5. Support of market-oriented functional and design concepts for new products or services.
6. Development of market communication concept for new products or services.
7. Support of customer prioritization and defining target vehicles and platforms.
8. Support of customer-specific communication projects for new products or services.
9. Installation of internal and external (OE Marketing divisions) network of contacts.
10. Coordination of customer or public events in close alignment with business divisions.
11. Attend Trade Fairs, i.e. advising visitors regarding specific questions.