The Marketing Specialist Sr. strategically and creatively manages direct marketing, targeted marketing, advertising, content marketing and segmentation projects for various audiences. This Marketing Specialist Sr. works closely with the overall marketing team and with teams across the organization. The Marketing Specialist Sr. is responsible for content execution, initiative planning, strategic messaging, project management, reporting and ongoing support for specific target audiences. The team works together to drive prospects and/or clients through the marketing funnel positions while aligning with and elevating the brand. The position seeks to understand the target audience to guide efforts that grow leads, influence sales’ goals and increase brand sentiment.

RESPONSIBILITIES

Partners with marketing team to develop the strategic initiatives to targeted audiences Researches target audiences to educate the department on the mindset, motivations, business opportunity, pain points and market challenges Uses audience insights and analytics to inform leadership and support strategy Makes data-driven recommendations on who we should target, with what messaging and when Collaborates with tactic owners to recommend opportunities that increase lead generation for targeted audiences Consults across the department with stakeholders to build plans that effectively target customers as they move through the funnel that could include blogs, webinars, landing pages, email, direct mail, events and gifting Cross collaborate with content owners to increase lead generation for targeted audiences that could include infographics, guides, case studies and videos including working with writers, video producers, designers and developers Clearly communicate issues, manage expectations, and share marketing content, campaigns and tools with other departments within the company; Coordinate with other departments as needed to plan short and long-term initiatives Become knowledgeable in Paycom’s wholistic marketing and sales strategy Responsible for maintaining progress and business continuity for business processes and objectives owned by their team Provides reports on execution of project plans regularly; track and report on goals and KPIs and make recommendations to optimize including coordination of multiple data streams involving a variety of stakeholders Able to competently manage multiple projects at differing stages across shifting priorities and at a rapid pace. Uses discretion to activate leadership to prevent unnecessary delays or missing deadlines when needed. Works across various departments to train and educate on marketing projects, content and enablement tools Inspires the trust of others while working with integrity and a high ethical standard. Promotes department’s vision and goals across the organization Contributes to the culture by advocating and driving execution of marketing-driven projects and initiatives through-out the entire company Available, approachable and willing to advise, assist and train other team members and departments Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements. Updates job knowledge by participating in educational opportunities; reading professional publications and demonstrates initiative in professional development that enhances job performance. Proactively learns and proposes new solutions Helps manage budget for team projects Provide swift and ongoing support for the teams they serve that could include communications, job requests, reporting, etc. including clear documentation of all key decisions and project deliverables during and after projects to reinforce the enterprise knowledge base. Data management that could include cleaning and preparing data files, sharing lists with teams to ensure accuracy and provide overview of data points in compliance with Paycom data policies Research marketing trends and best practices that can enhance our programs Assists with special projects as needed and other duties as assigned.