Position Title:

Marketing Strategist, Entertainment, Marketing & Communications (French Services)

Status of Employment:

Contractee Long-Term (Fixed Term)

Position Language Requirement:

French

Language Skills:

French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-02-12 11:59 PM

Your role

Reporting to the Manager, Marketing Strategy, Entertainment, you will be part of Radio-Canada’s Marketing & Communications group.

You will plan, manage and co-ordinate 360 marketing initiatives and develop related strategies, ensuring that deliverables meet management objectives. Initiatives must also be executed in compliance with standards, policies, approved budgets and timelines, as well as collective agreements covering talent and other employees.

Your key responsibilities:

Devise strategy and develop, plan and implement effective, innovative marketing campaigns for Radio-Canada’s linear TV channels (ICI TÉLÉ, ICI ARTV and ICI EXPLORA), Sports programming and kids’/youth content.

Devise innovative marketing strategies focused on attracting audiences of the properties under your responsibility to the ICI TOU.TV platform.

Prepare and share strategy briefs with the media and creative teams in conjunction with the Manager, Marketing Strategy, Entertainment, ensuring that projects are clearly understood by everyone involved.

Co-ordinate data entry in planning tools and Jira for all projects under your responsibility.

Ensure the effectiveness of advertising and promo campaigns based on media placements and objectives and deliver material to media partners.

Compile campaign results, prepare and draft post-mortems, and share lessons learned with management, creative teams, and our partners.

Co-ordinate all information needed to deliver projects (gather requester needs, perform costing, obtain submissions, establish timelines, develop media plans, determine team availability and secure the required approvals).

Advise and support the Manager, Marketing Strategy, Entertainment, working closely with the various departments to compile all necessary information about the reach of our content and platforms, and then produce and deliver effective, strategic, creative projects to achieve objectives with the best possible ROI.

Maintain a good relationship with ICI TOU.TV distribution partners and deliver the material they need to maximize opportunities to promote our content via their marketing channels.

Discuss issues with project participants, recommend alternatives and report on progress or changes made to projects.

Track projects and act as a single point of contact for internal and external resources.

Job requirements:

Qualifications:

Bachelor’s degree, or substantial equivalent experience, in communications, publicity and advertising, digital marketing or a related field

Five (5) or more years’ experience working in a marketing environment with substantial involvement in digital media

Skills:

Strategic thinker with an analytical mind

Proven ability to plan, organize and prioritize projects

Ability to work on several large projects at the same time in a tight-deadline environment

Extensive knowledge of the advertising market

Ability to communicate and work effectively with all levels of staff and management

Excellent organizational skills, diligence, tact and team-playing attitude

Leadership: proven ability to engage teams and foster collaboration.

Ability to be versatile, flexible, independent and adaptable to change

Strong client service focus

Excellent command of French and (spoken and written)

Good knowledge of English, an asset

Good knowledge of Google Workspace (Gmail, Drive)

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

A mandatory Criminal record check. 

Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings:

1

Work Schedule:

Full time