At WorldTrips, a proud member of the Tokio Marine HCC group of companies, we believe in more than just business—we believe in empowering our people. As a global leader in specialty travel medical and trip protection insurance, we are passionate about preparing travelers for the unpredictable while fostering a work environment where bold ideas and transformative solutions are valued at every level. Our mission, "To Be a Good Company," reflects our commitment to people and community, recognizing the importance of giving back and driving positive change.

We are proud to be named as a Top Workplace Winner for the past two years by IndyStar! Our renovated office, located in Carmel, IN, is only steps away from the Carmel City Center for shopping, dining, and entertainment.

The Adventure Ahead:

As the Marketing Strategist, you will be responsible for:

Affiliate Marketing

Build and manage affiliate marketing programs to drive sales and revenueIdentify and recruit new affiliates, build relationships, and negotiate agreementsCreate effective assets for affiliatesUtilize affiliate marketing platforms to track and analyze affiliate performance, providing regular reports and optimizing strategies for improved results

SEO and Content Marketing

Develop and implement SEO strategies to improve organic search rankings and drive trafficConduct keyword research, on-page optimization, and link-building activitiesMonitor and analyze website performance metrics, providing actionable insights and recommendationsCreate and oversee content marketing strategies that engage and inform our target audienceProduce high-quality content, including webpages, blog posts, articles, videos, etc.Ensure content is optimized for SEO and aligns with overall marketing goals

Product Marketing

Develop and manage product marketing strategies to support product launches and updatesCreate and maintain marketing assets, including website, product documents, brochures, ads, and presentationsCoordinate with product management and sales teams to ensure accurate and timely communication of product updates and benefits to customersConduct market research and competitive analysis to inform product positioning and messagingDevelop personas and customer journeys

Integrated Campaigns

Plan, execute, and manage integrated marketing campaigns to drive direct-to-consumer salesCollaborate with cross-functional teams to ensure consistent messaging and alignment with business goalsUtilize data-driven insights to refine and optimize campaign performance across various channels

Email Marketing and Ecommerce Communications

Develop and execute email marketing campaigns to nurture leads and drive conversionsSegment email lists, personalize content, and design engaging templatesAnalyze email campaign performance, track key metrics, and implement improvements

Skills and Experience Needed:

Bachelors degree in Marketing, Business, or related field, or the equivalent education and /or experienceMinimum of two years of relevant and progressive professional experienceProven experience in B2C ecommerce, affiliate marketing, integrated campaigns, SEO, content marketing, and email marketingExperience using CMS, CRM, search, email, and marketing automation tools Strong digital acumen with Google AnalyticsExperience leveraging AI throughout the content processExperience with A/B testingStrong analytical skills and the ability to interpret data to make informed decisionsExcellent written and verbal communication skillsCreative thinker with a passion for driving results and achieving targetsAbility to work independently and collaboratively

We offer a competitive salary and benefits package including:

Hybrid position (3 days in-office) with a flexible work scheduleFull benefits (Medical, Dental, Vision, 401k)Eleven company paid holidays plus 20 PTO daysCasual dress environmentProfessional development opportunities and career growth

WorldTrips is an equal opportunity employer. Join a team where your success is our priority.

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