Job Summary
• This role is responsible for driving the development, implementation, and monitoring of strategic marketing plans and initiatives within the Print Marketing organization. The role provides valuable analysis and advice to Print Marketing and Print Category leadership with respect to optimum marketing budget plan within constraints and provides a detailed investment plan. The role formulates highly complex statistical and marketing impact models for estimating the potential business results and defines KPIs and metrics to measure business performance.
Responsibilities
• Leads complex data and business analysis to develop marketing plans, and identifies recommendations and insights.
• Works independently to construct highly complex statistical and analytial models to forecast marketing impact, coaches others on model development.
• Establishes the metrics required to measure marketing performance, and develops the process for identifying and addressing performance gaps.
• Manages complex, time-sensitive market research projects and prepares synthesized intelligence reports with clear implications.
• Leads cross-functional teams across the entire span of marketing planning activities.
• Contributes to priority projects by adding creative insights and developing recommendations.
• Partners with business leaders to develop marketing plans and proactively identify new opportunities.
• Develops go-forward marketing investment plan recommendations based on potential risks and returns.
• Identifies cutting-edge analytical tools, models, and methods for making key business decisions.
• Demonstrates a high level of business acumen and technical expertise in areas such as marketing planning, operational management, and financial analysis.
Education & Experience Recommended
• Four-year or Graduate Degree in Business Administration, Finance, Marketing, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in strategy, planning, operations, market research, or a related field.
Preferred Certifications
• Project Management Professional (PMP) Certification
Knowledge & Skills
• Analytics
• Business Intelligence
• Business Strategies
• Competitive Intelligence
• Customer Insights
• Dashboard
• Data Analysis
• Data Visualization
• Market Intelligence
• Market Research
• Marketing
• Statistics
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $136,850 to $210,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insuranceDental insuranceVision insuranceLong term/short term disability insuranceEmployee assistance programFlexible spending accountLife insuranceGenerous time off policies, including; 4-12 weeks fully paid parental leave based on tenure11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview)The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.