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Job Description

RESPONSIBILITIES

Develop franchise, brand strategies and plans in short term and long term.

1) Establish, manage, coordinate and evaluate brand strategy & plans, category A&P budgets, related to the Takeda strategy.

2) Manage the implementation of marketing plan and initiatives.

3) Closely monitor performance of in-market products per region and establish action plans when results fall short of planned objectives.

Build up product portfolio strategies and manage BD & NPP (new product planning) projects and initiatives.

1) Find new business opportunities and support BD team in digestion partnering.

2) Own strategy setting for brands (in-market and pipeline) and develop commercial business cases for new products in cooperation with New Products Manager.

Accelerate Takeda's comprehensive cooperation with hospitals to promoting strategic cooperation, implementing digital healthcare solutions, and optimizing the diagnosis to enhance brand value and establish broader partnershipsLead marketing team and develop/retain talents. Ensure high standard on-boarding (new category employees), career planning and training / development to constantly improve marketing capabilities.Manage and control A&P budget to be effective and efficient within financial plan.Oversee category market research initiatives as part of brand plans and anticipate market reactions / changes.Compliance with applicable policies, procedures and other regulations. Coach and provide guidance to the staff to be compliant.

Qualifications & Skills:

Level of Education

Bachelor degree or above, preferably in business management or marketing. Master is a plus

Working Experience in Relevant Field

10+ years of marketing and/or sales experiences within pharmaceutical industry, 5+ years at marketing manager level leading marketing team (>5HC)

Professional Knowledge and Skills

Professional knowledge and competences on pharmaceutical marketing strategy and operation.Competency and skills on leading and developing marketing team and people.Strong business orientation, good business sense, and ability to think out of box utilizing science to create competitive advantage.Excellent teamwork and interpersonal skills.Excellent presentation and communication skills.Fluency in English both in verbal & written.Office software operation skills.

LocationsCHN - Shanghai - CommercialCHN - Beijing - Commercial

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time