Job Posting Title:

Marketing Strategy Manager- Water Parks

Req ID:

10102391

Job Description:

As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand (revenue, attendance, occupancy) for the Walt Disney World Resort. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns that drive consumer behavior. The team also coordinates the management of plans to ensure each campaign or program is enhanced across a range of marketing tactics.

As a Marketing Strategy Manager, you will develop marketing plans for our Water Parks, including hard ticket events (H2O Glow). You will guide communication planning rooted in consumer insights and drive go-to-market innovation. Your responsibilities include leading strategic inputs and roadmaps, integrated communications planning, website management, event communications, partner management, long-term calendar planning and integration efforts, and other duties as assigned.

You will report to the Senior Manager, Marketing Strategy.

Responsibilities Establish close partnerships with Water Parks General Manager and direct reports, plus local teams (e.g., Consumer Insights, Finance, Public Relations, and Yellow Shoes)Use consumer insights to provide creative and strategic input to partners across the Marketing & Sales organizationGet results by developing product positioning and go-to-market campaigns that incorporate strategic planning, prior performance analytics, and creativity with a lens of Central Florida marketplace dynamicsEstablish an understanding of the competitive landscape, as well as audience motivators and barriers, to contribute to key message priorities and future product developmentEvaluate marketing performance and demonstrate agility to optimize when needed due to evolving environmentChampion development of integrated marketing communication plans and cross-discipline go-to-market strategiesProvide creative feedback to ensure tactics are delivered on strategyMaintain Water Parks brand health through on-going management of consumer-facing content, including integration in broad Walt Disney World materialsManage budget through AOP planning inputs and monthly forecast updatesBasic Qualifications:Minimum 5 years’ experience in marketing strategy and/or account managementAbility to think strategically and make decisions based on data analysis, business needs and guest experienceExperience leading and driving Roadmaps, ICPs and CRM tacticsExperience working with multiple marketing platforms including: CRM, digital media, website, social media, search marketing, print, outdoor and collateralExperience building positive inter-departmental relationships to achieve results and leading partner teamsAbility to multi-task and meet quick deadlines in a fast-paced environmentStrong written and verbal communication skillsStrong presentation skills and ability to interact with senior executivesProficient in Microsoft Office Suite and presentation developmentPreferred Qualifications: Extensive knowledge of the Walt Disney Company and Walt Disney WorldVideo production knowledgeRequired Education:Bachelor’s or equivalent experience in Marketing, Communications, or related fieldPreferred Education:MBA, or Master’s or equivalent experience in Marketing, Communications, or related fieldAdditional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing Strategy (WDW)

Primary Job Posting Category:

Marketing Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Celebration, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-10-04