**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. **Job Summary:** Lead social media analytics at Caterpillar through representing and deploying a set of world class social media solutions with our enterprise, industry and dealer partners. Collaborate and drive reporting excellence and deployment of social listening capabilities, focusing on delivering actionable customer insights to business partners regarding implications on product, service or customer experience development. Build strong understanding of the marketing and business objectives of multiple business units, industry groups, and Dealers to facilitate how, when, and where channel performance and social listening capabilities can be best utilized to drive value. **What You Will Do::** + Working with all business units’ agencies and/or individuals monthly to create analytics reports and derive actionable insights + Work with all business units to determine KPIs and benchmarks for social media + Provide counsel and best practices reporting to all business units regarding tracking, reporting and social listening + Provide spot analysis/triage for reporting needs and social listening needs (crisis/opportunities) for the enterprise and BUs + Provide social listening configuration, reporting and insights for all business units + Upskilling analytics and social listening personnel within BUs + Work with social/paid strategists to leverage data to optimize content and performance + Work with business units to integrate reporting from other marketing activities (emails, web, newsletters) and disparate information sources. **Social Media Analytics:** + Development and implementation of analytics for social media success at Caterpillar and the insights that help define customer behaviors today + Defining ways to improve the future of social media analytics in the future for increased customer experience/ satisfaction, brand value, and marketing + Set standards for social reporting across the Enterprise **Social Listening Leader (Brandwatch):** + Lead the development and delivery of social listening projects for Enterprise marketing teams. + Create platform and use case overviews, discovery discussions, platform data administration and maintenance, crisis monitoring, competitor analysis, being the liaison between social listening software analysts/project managers and Caterpillar marketing teams. **Dealer Engagement & Outreach:** + Manage dealer access to social media management tool (Sprout Social) and social listening tool (Brandwatch) + Social Media Software Owner: + Manage the tenets of the contract and interactions for social media publishing (Sprout Social), social care (Sprout Social), and social listening (Brandwatch). **What You Will Have:** **Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. **Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. **Strategic Thinking:** Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). **Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. Level Working Knowledge: **Considerations For Top Candidates:** + 5-7 years of experience in data analytics and insights, preferably focused on social media + Platform proficiency: Sprout, Brandwatch, Tableau, Power BI **What You Will Get:** Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. **Additional Information:** Flexible hybrid work environment \#LI-Hybrid \#BI **About Caterpillar** Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. **Summary Pay Range:** $106,194.25 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits* + Paid time off plan (Vacation, Holidays, Volunteer, etc.)* + 401(k) savings plans* + Health Savings Account (HSA)* + Flexible Spending Accounts (FSAs)* + Health Lifestyle Programs* + Employee Assistance Program* + Voluntary Benefits and Employee Discounts* + Career Development* + Incentive bonus* + Disability benefits + Life Insurance + Parental leave + Adoption benefits + Tuition Reimbursement * These benefits also apply to part-time employees Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. **Posting Dates:** March 4, 2025 - March 14, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .