Marketing Technology Services Manager - DIGITAL PRODUCTION SERVICES
HSBC
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If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Marketing Technology Services Manager - DIGITAL PRODUCTION SERVICES.
Principal responsibilities
The Digital Marketing Services Manager will be responsible for strategy development and implementation of marketing efforts for HSBC owned websites and apps. The successful candidate will identify opportunities for improvement and provide data-driven strategic insights to maximize customer conversions and ecommerce revenue. The Digital Marketing Services Manager also serves as a subject matter expert on a variety of digital marketing tools for web optimisation, tag management, content management and customer relationship management platforms.The role requires the ability to connect with business and functions to understand marketing goals and be able to deliver through the implementation of various digital marketing technology. The role also requires ability to capitalize on data to be able to generate actionable insights and provide recommendations to enhance digital marketing strategies and grow digital presence.Digital Marketing Services Manager will work closely with cross-functional teams within the business and functions to implement digital marketing strategies as well as to actively audit, escalate and support in the resolution of issues identified to mitigate risks, enhance effectiveness, improve user experience and sites’ overall quality.The Digital Marketing Services Manager will support team’s development through project opportunities, training, and coaching sessions. The role requires to be up to date to latest trend in marketing technologies and align them with business requirements.The Digital Marketing Services Manager is expected to assist and/or report to the identified chapter lead within the service. The chapter lead will then be responsible for the team’s objectives and performance review, supporting the Production lead in making sure the overall goals and strategic alignment both on the service and business are met.
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