Location : South Korea

Job type : Full time

STRATEGIC CONTEXT

Diatetes mandate is to be Best in class in managing mature products by delivering value to customers and driving profitability, leveraging entrepreneurial mindset focused on BOI maximization. 

MCO Diabetes brand lead will be responsible for leading the strategy & execution of the activities of the Toujeo/Soliqua and device related to DM in the MCO level (South Korea and Australia/New Zealand).

Diabetes team delivers 48 M€ sales and is one of the critical growth platforms in Sanofi. Toujeo/Soliqua continuously provides clinical value with glargine heritage in DM market so far and is currently preparing to launch innovative new pipeline as well.

Toujeo/Soliqua are very important brands to allow mega growth in One Pharma Korea/ANZ MCO with innovative policy shaping and medical society collaboration.

THE OPPORTUNITY

Reporting directly to MCO Diabetes Franchise head, this position will be responsible to lead the strategy & execution of the activities of the Toujeo/Soliqua/New product and device related to DM in South Korea and Australia/New Zealand

Toujeo/Soliqua are very important brands to allow mega growth in GenMed ITG Korea with innovative policy shaping and medical society collaboration

This position requires strong and proven cross-functional leadership on global and country levels. The DM franchise lead is the “CEO of the brands” and aligns all functions, within commercial and beyond (e.g. Medical, Regulatory, Supply Chain, Industrial Affairs), on one global strategy and ensures solid execution by all

ROLE RESPONSIBILITIES

Lead the Toujeo/Soliqua & New brands growth strategy

Strengthen the growth opportunities and the “Where to Play” decisions making (Geographical, Clinical)

Develop the “How to win” and “Go To Market” approach (Segmentation & Targeting, Behavior change roadmap, Global initiatives development)

Deliver the Integrated Growth Plan (e.g. : Customer centric insights, Strategic imperatives, Editorial and Customer engagement plan, Pricing strategy, Evidence generation)

Solidify forecasts, ensure long term supply capacity in alignment with Finance and Supply Chain

Monitor DM brand family performance through advanced analytics

Key Deliverables: Integrated Growth Plan ; Persona-based omnichannel activation journeys

Lead to launch new brands

Successful launch readiness for new brands by innovative approach: Market shaping, Segmentation and targeting, strategy, operational excellence, etc.

Develop optimal portfolio strategy to synergy with the existing brands

Lead the Toujeo/Soliqua & New brands financial planning exercises

Forecasting sales and OPEX in collaboration with key markets

Collaborate and align with commercial in the Budgeting and Financial process (Budget, T1, T2)

Own and monitor A&P budget

Improve profitability

Key Deliverables: Strategic Exercise guidance and consolidation ; Investor relations briefing documents
 

Transform the Toujeo /Soliqua Go-To-Market in line with the GenMed roadmap

Ensure brand strategy execution across various key segment archetypes

Lead Global content co-creation (omnichannel branded and unbranded materials) via cross-functional and cross-geographies workstreams

Ensure that globally produced assets meet key markets expectations and monitor their usage

Briefing and management of the creative agency

Contribute to reinforce the Marketing Excellence across DM commercial team all around across region

Key Deliverables: Cross-functional governance ; Global content strategy

MAIN REQUIREMENTS  

Experience/educational Background

Business school and/or PharmD and/or MD. Minimum of 10 years of previous work experience in life sciences and/or strategy consulting

Experience in operational roles in countries (e.g. Marketing/commercial /people management)

Experience in driving cross functional teams (including but not limited to: Sales, Marketing, Market Research & Analytics, Medical, Market Access, Business Operations, Industrial Affairs)

Experience with omni-channel tactics applicable to the specificities of pharma industry B2B environment

Knowledge of cardiovascular environment
 

Skills & Attributes

Strategic thinking with strong business acumen

Leadership skills required to influence outcomes, communicate with all levels of the organization, and facilitate development of solutions to address critical business needs

Interpersonal and facilitation skills necessary to drive alignment

Strong analytical and problem-solving skills

Ability to interface with technical, scientific, and management internal user groups

Fluent in English and Korean

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

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