The Analyst, Media and Advertising is responsible for facilitating measurement reporting, and mining for key insights from campaign performance related to Carnival Cruise Line's advertising campaigns. This includes online and offline paid media placements and holistic campaign performance (paid/owned). The incumbent in this role plays an integral part in developing holistic campaign measurement frameworks and implementing optimizations to drive positive campaign performance. The Analyst, Media and Advertising works collaboratively with the planning and digital teams to understand media plans and investments across channels.

Job Functions:

Collaborates with internal and external media teams to evaluate and analyze paid media and advertising performance for Brand, Casino, Shorex, Product, and other internal initiatives. Reports and delivers insights leading to opportunities for optimizing partners, targets, and tactics and troubleshoots data discrepancies. Develops strategic testing plans and aligns on appropriate key performance indicators (KPIs), ensuring that campaign goals are met. Analyzes creative messaging performance, delivers reports, and identifies testing opportunities. Partners with broader marketing team to understand what messaging tactics and executions are working best and adjust as necessary. Supports larger media initiatives, such as the creation and use of a MMM and/or MTA, which involves working with cross-functional teams. Develops tracking and reporting requirements and implements custom tracking parameters, including appropriate media tagging and proper naming conventions to ensure ease in understanding performance. Other duties as assigned, such as billing.

Required for all Jobs:

Performs other duties as assigned. Complies with all policies and standards.

Qualifications:

Education:  bachelor’s degree in advertising, marketing or data analytics required Work Experience:  3+ years media and/or marketing utilizing technology and marketing analytics to understand campaign performance required.

Knowledge, Skills & Abilities:

Proficient in Microsoft Office Suite (expert in Excel) Site Catalyst (or similar) Tableau, SQL, Tealium, DFA, DMP Google Analytics 360 and Google Campaign Manager Must have clear understanding of site tagging.  Knowledge of full funnel media, both data-driven and technology-oriented. Ability to work   cross-functionally with media, marketing, business intelligence, as well as external ad agencies, to drive brand awareness, brand consideration and cruise booking. Experience in online advertising/media, channel marketing, off-line advertising/media and/or consulting Proven track record of communicating actionable insights verbally and in writing. The ability to successfully prioritize and manage multiple projects in a deadline-driven environment is critical. Exhibit enthusiasm, passion, creativity, and commitment.     

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel:  Less than 25% with shore based travel likely.

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

The range for this role’s salary $51,600-$75,300  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

Health Benefits:  Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage Financial Benefits:  401(k) plan that includes a company match Employee Stock Purchase plan Paid Time Off  Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion. Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure. Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.  Other Benefits  Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Personal and professional learning and development resources including tuition reimbursement On-site preschool program, wellness center, and health clinic at our Miami campus

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