We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today. 

Working Arrangement

Hybrid

Job Description

The opportunity:

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious Media Analyst to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Job description

Reporting to the Media Strategy Manager, the Media Analyst is responsible for producing high-quality insights from data and trends and turning these into actionable steps and recommendations for our Global Wealth and Asset Management and Insurance media team across APAC. We expect you to provide both quantitative and qualitative research that provides rich and meaningful insights into media performance across various platforms, competitor activity, consumer insights etc. You will lead a number of different analysis initiatives and ensure quality deliverables that suit our business needs. For this role, you will need to have a good understanding of the key digital media and web analytics tools such as Google Marketing Platform, Meta, Google Ads, web analytics, and Business Intelligence visualization tools. Based on your extensive experience and in-depth knowledge of relevant media metrics you will be able to cut through the clutter and provide insights that are relevant to the issues at hand.

Main duties and responsibilities:

Work with senior stakeholders to study vast datasets across multiple sources, identify the patterns and trends, present insights and make recommendations to support the media team on key business decisions.Develop knowledge of the various media and analytics tools and platforms to be able to extract relevant data for a business problem at hand or required analysis.Conduct frequent competitor analysis across multiple media platforms to understand competitor activity and provide recommendations to the media team based on these findings.Work closely with the media teams to ensure that all the deliverables and tasks are of the highest quality and are well within the set deadlines.Proactively identify and lead analysis initiatives and projects that are relevant to the business needs

Qualifications and experience required

3-5+ years relevant experience in a similar role preferably with a B2B background.Demonstrated technical aptitude (i.e., use of software tools, coding experience, Excel, etc.)Experience with Business Intelligence data visualization tools (Tableau, Domo, Power BI, etc.)Basic understanding of database management and SQL is preferred.Experience with digital media and web analytics tools such as Google Analytics, Adobe Analytics and Media Platforms (Google Marketing Platform, Meta, LinkedIn etc.)Experience with digital marketing campaign analysis.Understand the nuances between the different channels and media platforms to ask the right questions.Experience in investment / asset management would be highly beneficial.

Language requirements:

Business-level English, both written and spoken

What motivates you?  

You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes You thrive in teams, and enjoy getting things done togetherYou take ownership and build solutions, focusing on what matters You do what is right, work with integrity and speak upYou share your humanity, helping us build a diverse and inclusive work environment for everyone 

This job description does not represent a comprehensive listing of job duties required and the role may require additional or different duties than those listed.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. 

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.