About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WIS:

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full-service in-house digital advertising agency with national scale. WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.

Serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture for a popular brand built upon decades of market leadership. Named the South Carolina Broadcasters Association's Station of the Year a record 17 times, WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and is an annual attendee of the Southeast Emmy Awards.

Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor.

WIS produces more than 60 hours of local, original programming per week. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.

Columbia, South Carolina is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina Statehouse.

Our community combines affordable quality of living with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, and so much more.

Job Summary/Description:

WIS-TV and GDM Columbia have an exciting opportunity for a Media Executive to join the market’s leading local media sales organization. We provide the culture, tools, and environment for you to achieve unlimited success. You provide great ideas and creative solutions for local businesses. You will be paid a combination of a very competitive base salary plus commission opportunities and bonus objectives that put you in control of your total compensation. This role develops new revenue, while also retaining and growing key accounts.

Duties/Responsibilities include, but are not limited to: 

• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Grow accounts by providing proof of performance and solid results.
• Manage a consistent pipeline of prospects and target accounts.
• Conduct client needs analyses and account reviews to address each customer’s most essential needs.
• Demonstrate product knowledge and value to clients.
• Effectively explain the benefits of multiplatform advertising solutions, including broadcast television, digital video, SEM, SEO, social media, display, and emerging technologies.
• Effectively negotiate with customers to meet a winning return on investment.
• Provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage daily activity, grow a pipeline, and provide accurate weekly revenue projections.

Qualifications/Requirements:

• Bachelor's degree, or equivalent combination of education and experience.
• 3-5 years related experience preferred.
• Excellent communication and customer service skills.
• Must be knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WIS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.