At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description A champion of data-driven marketing and drives the development of effective media strategies across her/his business squad.

Duties and Responsibilities

Converts the Marketing Brief into a Media Brief to streamline and guide agencies to develop business-building media strategies based on brand objectives. 

Co-develop with the media agencies data-driven media planning strategies and media plan for his/her brand. 

Collaborate with Comm Strat, Creatives, Analytics, and other teams to oversee the deployment and activation of an integrated marketing campaigns.

Manage overall campaign implementation to ensure timely launch, proper execution and tracking. 

Lead campaign measurement and reporting by defining media success KPIs aligned with campaign objectives and evaluating campaign performance together with media agencies to deliver actionable insights. 

Monitor campaign trackers to ensure accuracy and timeliness of data update. 

Lead and manage innovation and test & learn projects for the brand.Develop new ways to improve paid media across channels to deliver KPIs.

Deliverables

Annual/Campaign Media Plan and Strategy

KPI and A/B Testing Framework

Mid/Post Campaign Reports

KPIs

Shared revenue targets

Media effectiveness & efficiency metrics

Brand equity metrics & campaign performance

Competencies

Proficient in ATL & Digital Media strategy and planning

Strong understanding of the media landscape

Ability to think strategically and execute methodically 

Audience planning & data-driven strategies

Cross-platform campaign management and technical knowledge

Demonstrates critical thinking and problem-solving skills

Storytelling using data to influence strategic media buying decisions

Strong communication and interpersonal skills

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.