WHAT YOU’LL DO
You drive the regional media strategy to support customer, brand, and sales goals with a focus on omni growth. Using regional insights, you set budgets, define tactics, and manage media agency relationships. You lead and develop a team of media specialists, ensuring alignment with global strategy and fostering cross-functional collaboration. Through a data-driven, customer-centric approach, you contribute to a strong brand and increased sales while maintaining operational excellence and upholding H&M standards.
You will:
Propose regional owned and paid media strategies based on the global media framework, integrating regional and local customer and media insights.Define and drive an optimal media mix, maximizing efficiency across paid brand, performance, and owned media channels.Analyze market trends, consumer behaviour, and competitor activities to make informed decisions and adapt strategies to stay competitive.Manage media budget investments, ensuring in-depth analysis and continuous optimization of the media mix.Leverage digital media, analytics tools, and emerging platforms to make data-driven decisions and stay ahead in a rapidly evolving media landscape.Act as the key regional contact for the media agency, steering collaboration to drive performance and impact.Lead and develop a team of media specialists across the region, overseeing both owned and paid media while identifying and recruiting future talents.Foster cross-functional collaboration with key stakeholders and global teams to align strategies and ensure operational excellence.WHO YOU’LL WORK WITH
The Media function drives customer engagement, brand growth, and sales through impactful strategies across paid, performance, and owned channels.
As a Media Manager, you’ll lead and manage regional and local paid, performance, and owned media specialists and their leads while collaborating with media agencies and cross-functional teams in marketing, analytics, and sales to optimize media impact and enhance the customer journey. The Media team is part of the Strategy & Planning team, which also includes CRM, Connection Planners, and Project Managers. In this role, you will report to the Strategy & Planning Manager.
WHO YOU ARE
We are looking for people with…
A degree in marketing, communication, or business, or at least 6+ years of experience in marketing and media.Proven leadership experience, ideally in an international environment, managing teams across multiple locations and developing direct reports.Strong strategic and operational marketing expertise with a digital focus.Experience setting and managing large media budgets and working with media agencies.Deep knowledge of building and growing brands and customer bases through traditional and digital media channels.High analytical ability and experience using data to drive decisions.Competence in digital, tech, and omni-channel ways of working (a plus).Fluency in English and strong proficiency in the local language, both spoken and written.And people who are …
Strong communicators with excellent social skills.Collaborative and able to work effectively in cross-functional teams.Adaptable and thrive in complex, fast-paced environments.Customer-centric and data-driven in their approach.Proactive problem-solvers with a strategic mindset.WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
JOIN US
This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Hamburg or Berlin, with the expectation of working from our office for three days per week.
Due to data privacy policies, we only accept applications via our career page. If you have any questions about the procedure or the position, please contact [email protected]
We look forward to receiving your application!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.