ABOUT THE ROLE

GOBankingRates is seeking a motivated Media Outreach Specialist who can play a pivotal role in building brand authority and increasing traffic to GOBankingRates.com. 

The Media Outreach team is responsible for creating high-quality, data-driven campaigns that result in top-tier local and national media coverage. As a Media Outreach Specialist, you will achieve success by collaborating across multiple teams, including Research, Editorial, Syndication Partnerships, and SEO. 

The Media Outreach Specialist should have a clear understanding of what makes personal finance content newsworthy and experience using data to secure backlinks.

This is an exciting chance to join a growing and high-performing function within an established media company!

HOW YOU'LL MAKE AN IMPACT

Take ownership of the local media outreach strategy, resulting in increased domain authority and traffic to GOBankingRates.com.

Lead weekly competitor monitoring and use insights to establish a larger share of voice on key personal finance topics.

Lead our media monitoring efforts with data tracking software such as Cision, Google Analytics, and Tableau.

Contributing to the quality of our original research and survey program by collaborating across multiple teams, including Editorial, Research, Product, and Design.

Partner with the SEO team to build backlink strategies that achieve our goals for domain authority and topical authority across key financial categories. 

Help secure backlinks from non-media external key partners, such as banks and other financial institutions.

Prepare regular reports on backlink health and earned traffic.

Respond to media inquiries, coordinate interviews, and provide support with press releases when necessary.

WHAT YOU'LL NEED

3+ years of experience in digital public relations or outreach.

Experience working with Research and/or Editorial teams to create newsworthy content.

Experience pitching to local media.

Proficient with Media Monitoring software, such as Cision, Meltwater, Muckrack, or something similar.

Experience and strong ability to work cross-functionally across teams within an organization.

Strong understanding of how outreach supports SEO success.

Strong organizational skills and attention to detail

Strong communication, both written and verbal, and ability to lead meetings.
 

HOW YOU'LL LEVEL UP

Established relationships with local media.

Proven track record (1+ yr) of leveraging original research to achieve results.

Experience working with an editorial team at a digital media brand, digital media agency, or in a newsroom.

Background or passion for personal finance.

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.