Job Posting Title:

Media Planning Manager

Req ID:

10097669

Job Description:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

Position Summary:

The Manager of Media Planning will focus on planning the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned & off-channel Media and Data can be used to drive results. This position will report into the Director of Media Planning. This position is based in New York, New York.

Responsibilities:

Lead media plan development and execution of full funnel media campaigns across multiple sportsWork closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessaryManage day to day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents such as flowcharts, planning decks and recaps for designated propertiesSteward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across ESPN channels and paid media channelsChampion new and innovative approaches, fostering a culture of continuous learningWork closely with performance media team to execute a cohesive, full funnel media strategyIncorporate audience data and strategy into overall Media Planning processPlays a part in the process with Marketing Leadership on long-term business and marketing goalsDetermine and activate how to deliver necessary data to teams for various reporting purposesMake data-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goalsProvide feedback and guide junior team members to inspire their growth and developmentStay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Qualifications:

Minimum of 5 years of relevant professional experience in media strategy & planning or media buyingUnderstanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plansComfortable with complex, cross-functional projects across teams and leaguesStrong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partnersExtremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environmentProficient in analyzing campaign data to glean insights and measure successKnowledge of industry planning and research toolsStrong entertainment industry knowledge, preferably in sportsSelf-motivated and comfortable working independently with minimal supervision and directionExcellent verbal and written communication skillsProficiency in Excel and spreadsheetsWorks with urgency, superior time management, problem solving skills and a critical thinker

Required Education:

Bachelor’s degree or equivalent in Marketing, Business or a related field

anslation

The hiring range for this position in New York, NY is $78,800.00 to $108,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

ESPN Marketing

Job Posting Primary Business:

Marketing & Consumer Engagement

Primary Job Posting Category:

Media Planning / Buying

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-08-12