Media Strategy & Planning Specialist
Inspire Brands
The Media Strategy & Planning Specialist plays the critical role of translating the activity brief into a holistic media and channel plan, serving as a key conduit through media agency partners and in-house biddable media teams. Once the activity brief and channel plan(s) are aligned, the Manager leads the process and is ultimately accountable for bringing the plan to life through tactical channel and partner allocations.
**RESPONSIBILITIES**
+ Aids in the management of the media AORs in the development and execution of media buys
+ Manages messaging grids, creative inputs and traffic sheets from a strategic standpoint
+ Assists as a key agency conduit to support brand media teams in managing the day-to-day national media process
+ Work closely with the Biddable & Analytics team on campaign stewardship and reporting
+ Assists in managing national media budgets with key finance stakeholders
+ Implementing key timelines, deliverables, and output
+ Work collaboratively with brand media managers to assist with investment recommendations tied to landscape conditions and/or disproportionate impact opportunities
+ Develop POVs on industry trends and partner evaluation
+ Consult and update briefs based on paid media learnings
**EDUCATION AND EXPERIENCE QUALIFICATIONS**
+ 4-year degree in marketing or a business-related program is preferred
**REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES**
+ Ability to deliver results
+ Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
+ Ability to balance multiple priorities and meet project deadlines
+ Excellent oral and written communication skills
+ Ability to lead and influence others
+ Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
+ Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
+ Self-starter personality who can operate with minimal supervision
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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