Medical Marketing Manager BNL
Reckitt
Medical Marketing Manager BNL
City: Brussels
**We are Reckitt**
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
**Marketing**
The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.
Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.
**About the role**
As a Medical Marketing Manager for the BNL (Belgium-Netherlands-Luxembourg) market, you will play a key role in shaping and executing healthcare professional strategies for our OTC brands. You’ll collaborate closely with brand, regulatory, and agency teams to translate scientific insights into impactful content and campaigns, supporting both detailing and broader HCP activation. Your work will help ensure our brands are both medically robust and commercially effective across the region.
**Your responsibilities**
+ **HCP branded strategy & content creation :**
+ Work collaboratively with the brand team to provide strategic scientific input into brand plans to drive strategic positioning, activation plan and key marketing messages
+ Leverage medical insight and provide proactive vision of competitor data and consumer healthcare landscape to brand team when relevant
+ Scientific Literature vigilance for the Belgians & Dutch products, incl. follow-up of new guidelines on related pathologies.
+ Work closely and proactively with local Regulatory team to find new claims to support brand strategies
+ Translation of HCP and patients’ content into French or Dutch (detailing, story boards, POSM…)
+ **Detailing responsibilities :**
+ Support brand team in building detailing with strong and relevant studies, data points and insights
+ Train HQ and detailing team on branded assets, regularly and in line with business objectives
+ **HCP activation :**
+ Support brand teams and agency in building strong HCP communication strategic plans (messages, touchpoint, etc.)
+ Attend branded/sponsored conferences and seminar and provide summary to the teams
+ Track and analyse results to provide improvement recommendations
**The experience we're looking for**
+ Trilingual communication skills (English, French, and Dutch) with strong writing and presentation abilities
+ Strong scientific background (preferably in pharmacy) with the ability to translate complex data into clear, strategic messaging
+ Solid understanding of the consumer healthcare and OTC landscape in Belgium and the Netherlands
+ Familiarity with local regulatory frameworks, including AFMPS/FAGG, MEB, KoagKag, and experience working with trade associations such as BACHI and Neprofarm
+ Experience developing HCP communication strategies and content, including detailing aids, storyboards, and patient materials
+ Proven ability to collaborate with regulatory teams to align claims with brand positioning and ensure compliance
+ Effective project manager, comfortable working cross-functionally with brand, medical, regulatory, and agency teams
+ Experience training internal teams on scientific content and branded materials
+ Analytical and proactive, with the ability to evaluate campaign performance and drive continuous improvement
+ Confident working independently and attending scientific events to gather insights and share summaries with key stakeholders
**The skills for success**
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
**What we offer**
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
**Equality**
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
**Job Segment:** Medical, Pharmacy, Counseling, Pathology, Nutrition, Healthcare
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