The Position

 

Medical Representative

 

Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model.  Implement Multi Channel Cycle Plans to target Customers, meet/exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIsAdhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

 

 

Duties & Responsibilities

1. Promotion Achievement in the assigned territory:

Territory promotion accountability (e.g. market performance value, units, market share%, etc.).Ensure formulary listing and availability of BI products as required.Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/channels and trained behaviours.Identify opportunities to grow/expand relevant customer universe for BI promoted brands.

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:

Maintain an accurate & complete customer (email address and other contact information) data base in Veeva.Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of promotion targets/objectives with particular focus on message execution (reach, frequency, call duration). Comprehend, integrate and execute ICPs into MCCPs.Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S.Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time.

3. Orchestrate Exceptional Customer Experience:

Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.) and work interdependently to ensure customer experience is personalised and relevant to them.Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and OneMessage, FuE function (send emails).Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms.Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfil the Customers' needs.Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions.

4. Superior Customer Engagement Capability (Knowledge & Skills):

Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers.Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).Knowledgeable across the 7 Hybrid CEM steps and 27 behaviours.  Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel.Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage).Capable and confident in presenting to Groups of customers, both face to face/screen to screen. 

5. Comply with local regulations, industry and the BI  Code of Conduct:

Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct.Take prompt and necessary actions on issues of compliance and Pharmacovigilance. Be a role model in compliance with local regulations,  industry and the BI Code of Conduct.

6. Regular Reporting:

Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time.

 

Requirements

Competencies required:

Industry / Product knowledgePromoting skills applied across a diverse range of channelsMulti-Channel Cycle Planning and ExecutionCustomer Relationship ManagementSelf-development / learningCommunication skillsPlanning and organizing skills to collaborate with other customer facing personnelIT literacy

Experience:

Direct promoting experience in healthcare industry is advantageous.

 

READY TO CONTACT US?
Please contact our Recruiting Team: phuong.vo@boehringer-ingelheim.com