Why Meridian? 

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.  

Find our story here: About Meridian

The role: 

The Member Engagement Strategist is responsible for developing, planning and implementing engagement programs and initiatives that are designed to ensure Members, prospects and the community feel valued, appreciated and confident in their financial wellbeing through personalized and meaningful experiences. The right person for this role will have a blend of Member insight, analytical skill and creativity as well as program management and executional experience.

Key Responsibilities

• Support the identification, development, planning and implementation of programs and initiatives that foster Member engagement.
• Manage assigned program and initiative timelines and budget spend (develop detailed budgets to ensure programs and initiatives are completed on budget).
• Coordinate cross-functional team members and organize cross-functional team activities to ensure, understand and fulfill required responsibilities (i.e. plan and lead cross-functional program meetings, develop detailed timelines to ensure program tactics are completed on time).
• Develop and deploy comprehensive internal communications for assigned programs and initiatives.
• Manage development, production, and execution of program and initiative collateral materials as required.
• Align Member targets with program and initiative content outputs for optimal Member engagement.
• Ensure program and initiative messages and creative ideas are aligned to Meridian’s strategy, brand and value propositions.
• Contribute to program process development and enhancement and act as point-person providing answers to questions about assigned programs and initiatives.
• Optimize workflows and processes within programs and initiatives for minimal friction in fulfillment, including identification of engaging experiences to minimize potential pain points in prospect journeys.

• Leverage continuous improvement and design thinking (e.g. rapid ideation sessions etc.) as well as insights from Member and employee feedback programs, competitive research and industry best practices to identify opportunities to meet strategic objectives.
• Identify and develop key performance indicators prior to launching programs and initiatives. Ensure timely metric reporting to support assessment and optimization.
• Develop post-program and initiative assessment as well as metric reporting.
• Support internal marketing initiatives by accepting ownership for new and ad hoc requests, sometimes with the requirement of quick turnaround timelines.
• Develop and implement plans with tactics that optimize Meridian Venue corporate sponsorship agreements as well as provide memorable and innovative Member and community experiences. Ensure plans and tactics are aligned to Meridian’s strategy, brand and value proposition as well as deliver results against measurable KPIs. Foster relationships with external key vendors/service providers/partnerships to leverage and exchange ideas, resolve concerns, enforce service level agreements, ensure compliance/risk standards, and support strategic initiatives.

Knowledge, Skills and Abilities

• Enthusiastic, self-motivated, conscientious and committed to excellence.
• Capable of effectively balancing multiple priorities with well-developed project management skills.
• Flexible and adaptable within a dynamic environment.
• Highly organized and professional, attentive to detail.
• Excellent verbal and written communication skills, as well as an effective facilitator and active listener.
• Strong collaborator with the ability to build strong cross-functional relationships.
• Ability to translate customer needs, analytics and insights into solutions using creative problem solving.
• Embody a growth mindset with an obsessive focus on delivering customer service excellence.
• Design Thinking and / or Agile experience considered an asset.

Education, Designations, Training and Experience

• Bachelor’s degree preferably in marketing, communications or business administration.
• Minimum 5 -7 years of progressive work experience.
• Experience in program and initiative planning, product management, execution, analytics, communications, measurement and analytics.

Office Location:  hybrid in either Toronto OR  St. Catharines Corporate Office

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us.
 

What's in it for you?

We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success! We provide you with the tools and technology needed to delight your candidates and clients! You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues This isn't your typical "corporate" job. We work hard and we have fun!

 

Who we are:

Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Business Banking Centers across Ontario and $ 30B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2000 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve.  Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life. 

Find our story here: About Meridian

 

Experience the Difference!

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union. 

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