At Hearst UK, there’s always more to the story. Join us as our new Membership Content Editor to start the next chapter in your career.

Reporting into the Multiplatform Strategy Director (WH & MH), the Membership Content Editor will programme and execute Men’s Health and Women’s Health membership offering in partnership with Content, Customer and Marketing teams to drive success.
 

ABOUT THE ROLE:

Key Responsibilities:

You’ll programme and create content for the MH’s and WH’s apps. You’ll lead on off-platform offerings and supplementary moments, such as members’ events. This will include securing talent and venues, as well as coordinating cross-platform promotion.  While relying on data to inform your content strategy, you’ll oversee quality control of app output, ensuring it’s visually appealing (correct images, headline formatting etc) and that all content is engaging and of the highest standard possible. Under the direction of the Multiplatform Strategy Director (WH & MH) you’ll curate exciting RSS feeds, so the entire app is a premium experience. You’ll ensure content for members is represented across all formats of the brand.  You’ll engage the wider MH and WH teams to contribute to the membership offering and keep them updated on its evolution.  You’ll liaise with the relevant development teams both internally and externally to project manage all tech updates relating to the apps. You’ll have oversight over all membership marketing and acquisition content across both print and digital platforms, working with the relevant teams to ensure this is continually updated. You’ll create weekly membership newsletters ensuring they are must-read pieces of content that actively supports and enhances the membership propositions. Alongside the Fitness Directors, you’ll oversee the creation of training plans and organise workout video shoots with our expert trainers. You will create and maintain a comprehensive planning document that’s visible for all relevant teams.  You’ll be the brand’s initial point of contact for all membership questions; from marketing to commercial to talent.  You’ll manage membership spending, ensuring it stays within budget. You’ll seek out commercial opportunities to maximise revenue growth by building relationships with external brands and PRs. You’ll help originate discounts and competitions for the app’s rewards platforms.  You’ll play a pivotal role in building a reputation for Hearst as a trailblazer in the membership space. You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time. You’ll be an ambassador of Hearst UK and its values.
 

ABOUT YOU

Knowledge and understanding of WH and MH’s key content pillars is essential  Knowledge and understanding of the UK health and wellness market is essential Knowledge of app user experience and digital content creation systems is essential Knowledge of using data to inform content, acquisition, engagement, and retention strategies is essential Experience of working with multiple stakeholders is essential Being highly organised, can multi-task and remain calm under pressure while maintaining the highest level of accuracy is essential Being a self-starter and have an always-on learning approach is essential Previous experience of working on a consumer publishing brand is desirable Experience of a membership offering is desirable Experience of organising events is desirable

 

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees Discounted gym membership Healthcare cash plan Spend a charity day with your favourite good cause Life assurance and pension scheme Regular socials and more!
 

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.