Manager, Membership
Purpose & overall relevance for the organization:
This role is responsible for driving member activation, engagement and retention accelerating our membership strategy implementation across the organization. The role will work in a fast-paced, international, and highly strategic environment with many opportunities to develop and to gain exposure to and influence decision making at Senior Leadership levels. Also, establishing the interaction model with the various teams in SEA and EM to ensure that membership percolates through the organization. Success will rely on the ability to establish the fundamentals and continuously evolve membership engagement across all consumers facing touch points both online and offline.
Key Responsibilities:
Strategy
Establish the Membership Engagement pillar within the organization Establish ways of working to drive Membership Engagement in partnership with all Cross-Sales Channels and Cross-Functionals. Ensure that we have a clear communications strategy that is personalized and can be delivered across all touchpoints - .com, apps and store. This will include optimizing existing comms as well as creating new approaches Collaborate with SEA and EM Membership to evaluate and fine tune membership engagement value proposition Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions, etc. Implement member lifecycle communications in partnership with the SEA and EM Membership, Cross-Sales Channels and Cross-Functionals. Ensure full alignment with Brand Strategy and deliver one Brand message.
Planning & Execution
Execute the membership strategy in partnership with the SEA and EM membership team 360-degree way of working (taking full ownership of whole process.) Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general. Closely collaborate with Concept to Consumer team to ensure member specific assortment, early access possibility and member exclusive products Drive key membership weeks to realize full membership potential Ensure that we take a full Direct to Consumer approach to deliver strong experiences across both eCommerce and our own retail/franchise stores. Work closely with Brand Activation, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure consumer campaigns are aligned and seamlessly timed with brand campaigns. Partner with DBA digital content to adapt/create content for creating engaging consumer journeys
Management
Executing the Membership strategy Accountable for membership KPI’s for the country Partner with cross – functional teams to leverage campaigns Collaborate with SEA and EM Membership to leverage developed intelligence and systems expertise
Systems and Processes
Understanding of the membership systems • Understanding of global brand GTM process Awareness of best practices in the industry to continuously evolve membership
Knowledge, Skills and Abilities:
Ability to work in a fast-paced environment with different international cultures Ability to handle ambiguity and untangle complex situations into actionable activities Solutions-oriented approach and entrepreneurial mindset Solid understanding of digital landscape and KPIs and problem-solving skillRequirements: