Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice. The Membership Marketing Manager acquires and reacquires members through direct response and drive to web efforts. Strategizes, designs and executes tests to improve response. Evaluates performance trends and test results to identify new opportunities to improve performance. Partners closely within the team and with key business partners to ensure coordination and smooth execution of tests and campaigns. Tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions. Collaborates with management to identify opportunities to streamline marketing processes and to develop new procedures that support the business unit/department. Responsibilities Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications. Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals. Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience. Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned. Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders. Qualifications A Bachelor's degree is required; a Master's degree is highly preferred, along with 10+ years of experience in direct response marketing. Proficiency in analytics is essential, with hands-on experience using Adobe Marketing Cloud tools like Adobe Analytics and Adobe Target including A/B and multivariate testing, as well as experience with campaign reporting tools such as BI and Tableau. Demonstrated expertise in direct response and drive to digital marketing strategies, particularly in campaign execution, tracking, and reporting. Knowledge of various marketing channels, including direct mail, email marketing, and mass print media, is a must. AARP will not sponsor an employment visa for this position at this time. Additional Requirements Regular and reliable job attendance Effective verbal and written communication skills Exhibit respect and understanding of others to maintain professional relationships Independent judgement in evaluation options to make sound decisions In office/open office environment with the ability to work effectively surrounded by moderate noise Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.