The Merchandising Content Lead will execute digital merchandising and content strategies in partnership with e-commerce, Marketing, and Merchandising teams. This role is vital in creating compelling, brand-appropriate content strategies for Batteries Plus based on marketing plans, merchandising feedback, competitive insights, and analysis of product and content metrics. \n
Essential Responsibilities\n
Manage the development and optimization of high-quality content that is aligned with Batteries Plus' market position\n
Utilize research, metrics, and data to improve how customers locate products on the company website and through search engines\n
Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories \n
Support SEO best practices by aiding in content and experience optimization for improved rankings\n
Help manage and improve the features, benefits, and other product content tagged or linked to items on the site or internal product data site.\n
Present ideas and lead discussions on team processes and recommendations for product content found throughout RMS and Batteriesplus.com\n
Engage vendor partners to aid in the gathering of enhanced product information & assets \n
Lead the process management for the Merchandising Content Team, communicating effectively and gaining partner buy-in\/compliance\n
Build effective relationships with our merchandising, data, and marketing teams to ensure thoughtful execution of product and category strategies, acting as a liaison to acquire timely and accurate product information \n
Ensure accurate execution of digital content entry and management for consistent performance \n
Engage vendor partners to aid in the gathering of enhanced product information & assets \n
Create and maintain the standards around site content strategy, external and internal digital merchandising processes, gathering of content and site imagery, and ad hoc digital projects.\n
Assist cross-functional teams with documentation, manuals, and other supporting documents to effectively communicate processes, best practices, and other product information.\n
Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories \n
Support SEO best practices by aiding in content and experience optimization for improved rankings\n
Supports the successful onboarding and training of new team members and internal partners\n
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Other Duties\n
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.\n
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Qualifications\n
Bachelor's degree in Marketing, Business or a related field. \n
3 or more years of experience within digital merchandising and\/or content space. \n
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Preferred Qualifications\n
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Ability to independently handle multiple projects\/tasks, plan and establish priorities to meet deadlines with good control and results, able to develop and follow up on plans. \n
Ability to work autonomously, collaboratively, and as a member of a cross-functional business team. Strong interpersonal and relationship-building skills \n
A quick study and self-starter that shows initiative \n
Flexible and well-organized with strong attention to detail and accuracy \n
Ability to work with confidential data of major importance such as process, service and product costs which, if disclosed to outside contacts, might have a significant external effect and\/or be detrimental to the organization's interests. \n
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Physical Requirements \/ Work Environment\n
The physical demands required to perform the essential responsibilities of this position are as follows. Reasonable accommodations, if necessary and\/or as required by law, will be made available.\n
The position requires the employee to regularly sit, use hands to handle or touch, talk, hear, and occasionally lift up to twenty-five pounds\n
Special vision requirements include close vision\n
This position requires regular use of a computer, copier, fax machine, and other standard office equipment\n
The level of noise in the office-working environment is quiet\n
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Affirmative Action \/ EEO Statement\n
It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.