ABOUT THE ROLE

 

The Production sales staff working from the Cavco manufacturing facilities support and drive wholesale and builder sales, helping to develop new accounts as well as provider ongoing account management to strengthen ongoing business relationships

 

The production regional sales account manager (RSM) is accountable for the management of specific ongoing accounts. He/she drives new sales through existing wholesale and builder customers by ensuring they are satisfied with all aspects of Cavco’s product offering and service.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

 

Develops and implements strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services. Spends the majority of time planning, meeting with, and following up on key client visits at client locations to with maintain relationships. Develops and manages sales/marketing operating budgets. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. Achieves satisfactory profit/loss ratio and market share in relation to preset standards, industry, and economic trends. Ensures effective control of marketing results. Takes corrective action to guarantee achievement of marketing objectives falls within designated budgets. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Monitors competitor products, sales and marketing activities. Establishes and maintains relationships with industry influencers and key strategic partners. Guides preparation of marketing activity reports and presents to executive management. Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events. Directs sales forecasting activities and sets performance goals accordingly. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals. Represents company at trade association meetings to promote product. Coordinates liaison between sales department and other sales related units. Analyzes and controls expenditures of division to conform to budgetary requirements. Assists other departments within organization to prepare manuals and technical publications. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.

 

MINIMUM QUALIFICATIONS

Bachelor’s Degree (in Marketing or Business preferred) with a minimum of five years related experience with progressive sales responsibilities. Strong analytical aptitude Problem solving and negotiation skills Ability to be creative, strong presentation skills and a self-starter Effective communication skills, both written and verbal Working knowledge of Microsoft Office including Publisher Ability to work in a fast-paced environment Results oriented, attention to detail and good time management skills