**Description** This role supports the Consumer Marketing Director on all the Earned Media strategy (PR, Influence & Social). The role requires juggling several missions from data analysis to the building of the PR/Influence yearly strategy, and to the operational execution of it, for the Brand both as a region (covering 4 Affiliates) and as an Affiliate (Affiliate Leveraged model covering 28 countries in Europe). Public Relations + Managing the 4 PR Agencies of the brand in EMEA. + Securing Media Coverage in newspaper, magazines, online publications, and broadcast media. + Building Relationships: Developing and maintaining strong relationships with journalists, influencers, and other key figures in the media industry to facilitate coverage and opportunities. + Managing public relations: Overseeing the organization's public relations efforts, including drafting press releases, handling media inquiries, and handling any other linked topics (organizing interviews, press events, press trips/visits etc.) + Enhancing brand reputation: Working to enhance and protect the brand's reputation by proactively managing media relations and addressing any negative publicity or crisis to the corporate team. Social Media + Managing the Owned Media Page of the brand in France: Planning the animations, the editorial editorial, and work on content creations. + Sharing guidelines on the owned media pages of the affiliates: Make sure the affiliate respect the guidelines and brand equity. + Driving engagement on social media: Utilizing social media platforms to engage with the organization's audience, build brand awareness, and foster positive sentiment through compelling content and communication interaction. + Increase visibility on retailer's social media pages Influencers. + Finding new talents within the social media landscape. + Brief the Influencer Crew on the product launches, trends or any content creation opportunities needed by the brand. + Organize the seedings of the novelties, and any other needed actions. + Building at least 2 "relationships" events with influencer by year. + Work hand in hand with Consumer Marketing Director and Paid Media Manager on Paid Media Campaign involving Influencers: Selection Choices, reporting analysis etc. + Build the yearly and upcoming 3 years strategy to reinforce our social media leadership. Reporting & Analysis + Measuring and Analyzing the results: Tracking and analyzing the results of earned media efforts, including media coverage, social media engagement, sentiment analysis to evaluate the effectiveness of strategies and make data⁃driven decisions. + Benchmark/Monitoring media landscape: Staying ahead on trends, keeping abreast of innovations, technologies in the media and marketing industries to continuously improve and optimize the earned media straregy of the brand for a maximum impact. Budget Follow Up Managing entirely the Earned Media Budget: Keep track of the spends, Managing the PO etc. **Qualifications** + Interpersonal skills: Strong interpersonal and networking skills to build relationships with internal stakeholders, external partners and influencers. + Content Creation skills on social media platforms, Video editing Photoshop is a "plus". + SEO Knowledge, understanding of basic SEO principles to optimize content for search engines and improve online visibility. + Project management: Managing multiple campaigns, and initiatives simultaneously, including setting goals, timelines, budgets and ensuring timely execution. + Adaptability: Being adaptable to changes in the media landscape and industry trends, and being able to pivot strategies accordingly. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.