Inspire, mentor, and guide a team of talented UI/UX designers. Foster a collaborative, innovative, and high-performance design culture. Spearheaded the UI/UX design strategy, ensuring alignment with business objectives and user needs. Set and maintain design standards across all platforms. Create wireframes, storyboards, user flows, process flows, and site maps to effectively communicate interaction and design ideas. Collaborate with account managers, developers & writers to ensure the creation of cohesive and impactful designs. Participate in brainstorming sessions and contribute creative ideas. Present design concepts and solutions to stakeholders, articulating the rationale behind design decisions. Incorporate feedback to refine and enhance designs. Ensure designs are feasible and aligned with technical constraints and business goals. Manage multiple design projects simultaneously, ensuring timely delivery of high-quality design assets. Prioritize tasks and allocate resources effectively to meet deadlines. Conduct thorough design reviews and provide constructive feedback to ensure the highest standards of design quality are met. Evaluate and assess the performance of each designer, highlighting strengths and areas for improvement. Offer constructive feedback and actionable recommendations. Create development plans to help each designer improve their performance which includes setting specific goals and milestones Identify the metrics that will be used to evaluate performance to quantify effectively the performance of each designer. Hybrid working set-up