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Reporting to: Modern Trade Strategy Manager 

Duty Post:  Taguig City

Work Setup: Hybrid

Application Duration: This job posting will remain open until the vacancy is filled. 

 

Modern Trade Strategy Specialist

 

As the Modern Trade Strategy Specialist in the area of Modern Trade Strategy, you will: 

 

Channel Strategy

Provide support in defining the role of each channel, translating, and activating all top-down Modern Trade initiatives with the goal of boosting brand equity and consumer acquisition. This will be achieved through an in-depth and comprehensive understanding of brand objectives and channels.

Support in translating and implementing significant MT strategies and plans, ensuring that all activities adhere to brand equity, global mandates, and marketing objectives. Leverage a viable knowledge of key channel dynamics and consumer engagement principles to amplify the brand's impact and efficacy in a manner that cohesively integrates with the total brand plans.

Provide full support to Modern Trade group in terms of promotional & trade activities, merchandising (POSM) materials and premium items ensuring efficient and consistent execution while being compliant to brand guidelines and mandatories.

Activation & Planning

Work in close collaboration with Marketing group, Legal, GIP, Finance/Budget, Channel-planning, & Supply team in establishing a structure that will align and prioritize brand strategies i.e trade events, product launches, & consumer activation

Support & manages provided budget according to priorities and business targets. Determines the proper allocation of funds of the assigned project/ top-down activities to achieve objectives in the most cost-efficient manner.

Responsible in consolidation of data across KA and forecasting where necessary. Maintaining the KA database (outlet universe, KA merchandising assets, etc.) and responsible to ensure integration with JTI's internal system.

Perform necessary administration in accordance with the Company’s requirements, maintain & secured required documentation, timely reporting & submission of information where relavant.

Strategic Initiatives & Project

Engage in the analysis of trade-related data and obtain significant insights that will support strategic trade decision-making processes, i.e Planogram/Merchandising strategy, & effective consumer-centric promo

Active collaboration and support implementation of any identified initiatives, internal business improvement process to drive Modern Trade channel growth.

Support in formulating strategies and plans to facilitate the top-down approach in planning, forecasting, and execution activities via the provision of guidelines & data analytical support.

External Partner Engagement

Responsible in engaging and managing the third party agencies to ensure timely, efficient and effective execution of all programs & activities.

Engage with GIP/PPO and TPA to provide all project requirements needed while being compliant to brand guidelines and mandatories. Challenges partner agencies to drive innovation and develop best-in-class output through strategic discussions/planning.

Others - Manage various tasks and projects as they arise and upon manager’s request.

 

Requirements: 

University degree or equivalent (Business Administration, Marketing, Communication, Statistics or relevant degree).

With solid background from an FMCG company at least 2 years’ strong experience in Account/Channel Management, & Marketing role i.e. merchandising, consumer activation & trade events.

Project Management – ensuring that each program's objectives are met, within budget and executed based on agreed timeline. Must be willing to take calculated risks, make assessment and recommend solutions to problems arising from program/s.

Data Analysis – ensure that all necessary data collected are assimilated to establish insights, draw conclusions and find solutions that can further enhance ongoing/future programs and help boost company's performance.

Presentation Skills – high self confidence in presenting to a large crowd, higher management while ensuring that the message is delivered across clearly and effectively.

Proficient with MS Office (Word, Excel & Powerpoint)

Fluent in written and spoken English

 

 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

 

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

 

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.