Develop and execute data-driven marketing strategies for high-quality lead generation Understand business owner perspectives to craft compelling messages Ideate and create engaging monthly social media content, videos, and persuasive copies to maintain a strong online presence across platforms Implement SEO best practices to enhance online visibility Identify and target relevant audiences to optimize lead generation Build and expand page audiences and followers Optimize marketing budgets for cost-effective lead acquisition Plan and organize initiatives to boost brand awareness and conversions Track, analyze, and manage advertising campaigns and their results across various platforms Utilize metrics and data to monitor and adjust marketing strategies for maximum lead generation Conduct market research and stay informed about competitor positioning Oversee booth design and event-related tasks for expos and events Create and design various company materials such as decks, banners, infographics, brochures, flyers, etc. Assist in documenting team events and expos