"Musketeers" have always been the main volume contributors, trial generators, and sparks for creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs, and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for driving both the current and future distribution and sales of our product portfolio in key accounts. Musketeers plan, develop and execute measures to intensify consumption in existing On Premise locations and identify opportunities to win and activate Key Accounts in new On Premise playgrounds.