"Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On-Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On-Premise territory, they are responsible for identifying business opportunities in new On-Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.