Position Summary

Role and Responsibilities

1. Campaign Planning
- Define annual and quarterly promotional calendars, seasonal sales strategies, and new product launch plans across e-commerce platforms.
- Align campaign initiatives with sales forecasts, marketing communications (Marcom), and overall brand/business objectives.
- Oversee execution by internal teams and external partners, ensuring timelines and deliverables are met.
2. Media Performance
- Set media investment strategies for e-commerce channels in partnership with media agencies and platform stakeholders
- Monitor key performance metrics (traffic, conversion rate, ROAS) and direct optimization actions.
3. Brand Presence Online
- Ensure all e-commerce platforms reflect the brand’s positioning through compelling content, imagery, and messaging.
- Guide content strategy and creative direction for digital merchandising and brand storytelling.
- Establish brand guidelines for marketplace execution.
4. Budget, Reporting & Project Management
- Allocate and manage e-commerce marketing budgets, ensuring ROI targets are achieved.
- Review performance dashboards, synthesize insights, and present recommendations to leadership.
- Lead cross-functional and cross-agency project timelines, ensuring smooth delivery of campaigns and platform initiatives.

Skills and Qualifications

• 5-7 years extensive experience across ecommerce and digital marketing
• Understand and experienced digital shopper MKT
• Mature, good collaboration, self-motivated and technical savvy
• Be able to lead agency to come up/ deliver with well execution plan
• Follow through and work with discipline to execute a mission / project on time with accuracy
• Able to influence peers and other members to achieve a common goal
• Good English in both writing and communication.

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