Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

The My Epic Gear Marketing team is responsible for developing strategy and executing go-to-market initiatives for My Epic Gear, Vail Resorts' innovative gear subscription. This team leads projects and marketing tactics from ideation to execution to grow and scale the My Epic Gear business.

 

This position is focused on driving in-season member reservations and growing renewals of existing members. The position also has a high f ocus on the digital guest experience, including the MyEpicGear.com website presence and My Epic app environment. The individual will work collaboratively with cross- functional teams including omnichannel and guest lifecycle marketing, business and channel analytics, guest research and operations business partners, to execute strategies that enhance the member experience throughout the season and encourage early renewal and long-term member renewals. The ideal candidate is creative, data-driven, detail-oriented and is able to work effectively in a fast-paced environment. A strong sense of organization and desire for continuous improvement are essential.

 

Job Specifications:

Outlet: Corporate The budgeted range starts at $76,841 - $85,000 + annual bonus. Actual pay will be adjusted based on experience Shift & Schedule Availability: Full Time, Year Round Other Specifics: Hybrid / Remote

 

Job Responsibilities:

Develop and execute guest engagement strategies for My Epic Gear members

Develop personalized messaging and campaigns across owned and paid channels (e.g., email, social media, digital ads, content) to keep members engaged, promote product usage, and drive renewals.

Work closely with the guest insights team to translate NPS data into renewal strategies and address challenges that may impact renewal decisions.

Monitor and optimize renewal KPIs, including churn rate, in-season engagement, and renewal conversion, and lead tactics to drive these metrics.

Partner with the strategic research team to gather insights through member surveys and feedback, informing strategies to enhance the member experience and influence renewal

Track business results related to engagement and renewals, providing actionable recommendations to improve marketing tactic performance and strengthen member return

Collaborate with the digital marketing team to ensure the My Epic Gear app experience, websites, and FAQs are optimized to foster continued member engagement and renewal.

Develop and lead communication campaigns (e.g., in-season reminders, pre-arrival communications, personalized member outreach) to keep members engaged throughout the season and incentivize renewals.

Work with the Test and Learn team to experiment with strategies to boost in-season usage, optimize renewal tactics, and improve renewal rates across channels.

Provide support to the broader My Epic Gear Marketing team, contributing to overall results and gaining exposure to the full scope of the business.

 

 

Job Requirements:

Required:

Bachelor’s degree required.

3 to 5 years of marketing experience, with a focus on member engagement, retention, or customer experience.

Proven track record of executing successful go-to-market strategies and tactics to increase in- season usage, engagement, and drive retention and renewals.

Experience defining and deploying messaging in owned digital channels (apps, websites)

Strong ability to analyze member data and behavior, identify trends, and implement strategies to increase engagement and renewals

Excellent written and verbal communication skills, with the ability to craft compelling messages and content that drive member action and loyalty.

Highly organized with the ability to manage multiple projects simultaneously while collaborating with cross-functional teams.

Solution-oriented mindset with the ability to create and implement strategies that increase member retention and renewal rates.

Demonstrated learning agility, with the ability to quickly adapt to new responsibilities and tools.

Self-starter who thrives in a fast-paced, dynamic environment with minimal supervision.

Strong management of multiple stakeholders, both independently and collaboratively across departments.

Outdoor or ski experience is not required

 

 

Preferred:

Experience in retention marketing, loyalty programs, or subscription-based services.

Ability to leverage data to optimize in-season engagement and retention efforts.

Experience with content personalization, member segmentation, and lifecyclemarketing strategies.

 

The expected Total Compensation for this role is $76,841 - $85,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional development

Full Time roles are eligible for the above, plus:

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents Critical Illness and Accident plans

 

Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.  Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

 

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

 

Requisition ID  506657
Reference Date: 01/09/2025 
Job Code Function: Marketing