USA
18 hours ago
NA Creative Lead
ManpowerGroup is seeking a highly skilled and strategic Creative Lead for North America. This individual is seen as a strategic leader responsible for overseeing and guiding the creative vision and design execution within and as a part of our Global Marketing Organization. They collaborate with global design and cross-functional teams, including designers, writers, marketers, developers and more to ensure consistent branding and innovative design solutions. Making an Impact • Creative Strategy: Develop and communicate a compelling creative vision aligned with the company’s brand identity and business goals. • Creative Development: Lead the design conceptualization and execution of integrated marketing campaign assets and brand initiatives. • Collaboration: Work closely with marketing, product, and executive teams to integrate creative efforts across channels (digital, print, social, etc.). • Quality Control: Ensure all creative output meets high standards of quality, consistency, and brand guidelines. • Innovation: Stay informed about industry trends, competitive creative campaigns, emerging technologies, and design best practices. • Stakeholder Communication: Effectively communicate marketing strategies, performance, and results to executive leadership and stakeholders. People Leadership • Team Leadership: Manage and inspire a team of marketing designers. Provide mentorship, feedback, and professional development. Your Typical Day and Other Key Details • Collaborating with Teams: Cross-functional team meetings, including marketing, product, and global design teams, to align on ongoing projects, campaigns, and brand initiatives. You’ll discuss creative strategy and provide feedback to ensure brand consistency and quality across channels. • Creative Development: Dive into hands-on creative work, such as reviewing campaign designs, designing and refining design concepts, or brainstorming innovative ideas for upcoming initiatives. Partner with writers, designers, and developers to bring creative visions to life. • Providing Leadership: Spend time mentoring your creative team, offering guidance on design challenges, reviewing their work, and fostering professional growth through feedback and support. • Strategic Planning: Allocate part of your day to high-level planning and ideation. Develop and refine creative strategies that align with the organization’s goals and stay ahead of industry trends. • Quality Control: Conduct reviews of creative deliverables to ensure all materials meet the highest standards of quality, consistency, and brand guidelines. • Stakeholder Engagement: Attend executive and stakeholder meetings to present creative concepts, campaign progress, and performance metrics. Act as a key voice for the creative direction within the organization. • Staying Current: Dedicate time to researching industry trends, exploring new tools and technologies, and applying best practices to enhance creative output. • Tools and Technologies: Utilize tools such as Adobe Creative Suite, collaboration platforms like Microsoft Teams, and project management software like Asana to manage workflows and ensure efficient delivery of creative projects. • Work Environment: If within 50 miles of the headquarters, work on-site in a collaborative office space designed for creative and strategic engagement. Otherwise, work remotely, leveraging virtual tools to maintain connection and productivity. • Travel Requirements: Occasionally travel to other office locations or attend industry events, as needed, to foster team collaboration or stay informed on market trends. • Physical Requirements: Work in an office or home-office environment with occasional needs to attend in-person meetings, presentations, or design workshops. Other accountabilities as assigned. Required • Bachelor’s degree in Design, Fine Arts, Marketing, or related field. • 10 years of creative experience in related field • Excellent communication, presentation, and interpersonal skills. • Rapid Response Creative Development: Hands-on experience managing creative deliverables in fast-paced, high-pressure environments, such as product launches or crisis communications. • Integrated Campaign Leadership: Experience leading large-scale integrated marketing campaigns from concept to execution across multiple channels (digital, print, social, events, etc.). • Can effectively oversee a team of designers and other creatives (including vendors) with diverse skill sets, experiences, and backgrounds, fostering inclusion to drive innovation. • Expertise in industry-standard tools like Adobe Creative Suite, Figma, or similar, along with familiarity with project management software like Asana or Trello. • High-Stakes Stakeholder Management: Experience presenting to C-suite executives and senior leaders, particularly in shaping and gaining buy-in for creative strategies. Capacity to function well in a fast-paced, dynamic environment with competing priorities and tight deadlines. • Storytelling Expertise: Honing the craft of crafting compelling narratives that bridge creative concepts with business objectives, refined through practice and exposure to diverse campaigns. Nice to Have • Marketing/Advertising agency experience (directly working for and/or working with them). • Global brand building experience, including Cross-Cultural Collaboration: Experience working with geographically dispersed teams, including navigating cultural nuances in creative output and communication styles. • Brand Transformation Projects: Involvement in rebranding or brand evolution initiatives, especially within a global organization, showcasing the ability to align stakeholders and maintain consistency across markets • Industry-Specific Knowledge: Exposure to industries or environments similar to ManpowerGroup’s (e.g., staffing, HR solutions, or professional services), providing a foundational understanding of the target audience and market dynamics. ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status. A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals. Reasonable accommodation during the interview process can be provided. Contact talentacquisition@manpowergroup.com for assistance. **Job:** _Marketing/Product_ **Organization:** _ManpowerGroup_ **Title:** _NA Creative Lead_ **Location:** _United States_ **Requisition ID:** _0032710_
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