National Account Manager - MND South & West
Abbott Laboratories
Meeting the top line National sales objective for the assigned Corporate Hospital Accounts –
Overall responsible for sales to these accounts for the entire countryEnsuring stock availability with a high degree of forecasting accuracyEnsure fill rates of 90% plus with all these chainsDevelop and manage the Annual Business plans and profitability
Have a vision for the next 2-3 years for the businessSet annual targets for all these accountsEnsure TOT execution and adherence PAN IndiaSetup a model to measure key accounts profitabilityMaintain a track of cost of doing business with these accountsKey Account Management and Execution
Build and maintain long-term relationships with key accounts and customersNew Accounts Opportunity - Identify potential new accounts with large footprints having nutrition partnership opportunityBe the single point of contact for top leadership from Hospitals and facilitate the strategic interventions /campaigns /programsCustomized program for the corporate hospitals and coordinate efforts between department i.e Medical , Marketing and PAAccounts Segmentation and targeting with mapping of various stakeholders, decision makers and influencers to shape nutrition protocols and implementationsJoint action planning with accounts , KPIs and TrackingBuilding Strategic Roadmap
Define strategic actions to the changing market environment, find innovative solutions on how to accelerate Abbott’s products entering in corporate Hospitals and proactively maintain and optimize access Foster strategic relationships, especially with top corporate Hospitals to have customized programs to meet business needsCollaborative Solutions
Work closely with cross functions such as Marketing, Medical and Public Affair to build networks, understanding and close relationships with decision makersIdentify and build access for key stake holders in Hospitals and policy shaping advocacyPlan meetings between Key accounts top management and ANI leadership / Business Head – EthicalCoordination with ethical and trade sales team for on ground execution and insights sharing for operational effectivenessManage all interfaces with all Accounts
Develop good relations with central stake holders & Regional branches of HospitalsShare best practices and also identify global initiatives. Initiate and manage all process changes like new product introductions, change in pack, new launchesOrganise Key Hospitals top management and ANI GM / Business Head -ethicalObserve and promote all Abbott compliance and local country regulatory requirements as defined per applicable regulations, rules and procedures established by the Company, and notifying any violation or deviation to appropriate authorities
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