National Marketing Head - Vision Care India Band Level: 30 Reporting to: Business Unit Leader- Vision Care India PURPOSE The National Marketing Head for Vision Care India will lead the marketing strategy for the India market, driving innovation and execution excellence to enhance Johnson & Johnson’s presence, competitiveness and category leadership in Vision Care. KEY RESPONSIBILITIES + Develop and implement marketing strategies that align with the overall Vision Care strategy, with a focus on market share growth and brand leadership. + Lead marketing campaigns that drive the growth trajectory of the contact lens category by driving contact lens penetration, consumption and eye health awareness in India. + Leverage deep market insights to formulate innovative go-to-market strategies and business models. + Demonstrate a consumer first mindset and own demand generation for the brand + Collaborate with cross-functional teams to align marketing efforts with broader company objectives, ensuring cohesive brand messaging. + Build and nurture a high-performing marketing team, capable of driving impactful marketing initiatives. + Ensure all marketing activities are in compliance with regulatory and ethical standards. + Collaborate with regional and functional leaders to ensure marketing strategies are aligned with broader company objectives. + Manage marketing budget to invest for sustainable growth while ensuring sound financial and operational stewardship WORKING RELATIONSHIPS + Internal: Business Unit Leader, Sales, Professional Affairs, and other cross-functional teams; STAR Cluster and regional marketing teams + External: Industry key stakeholders, marketing agencies, and strategic business partners, Eye Care Professionals KEY ACCOUNTABILITIES + Strategic Leadership: o Lead the development and execution of Vision Care marketing strategies in India. o Drive the delivery of powerful marketing campaigns to accelerate the contact lens category and eye health trajectory. o Shape and implement strategies to grow category leadership and market share. o Champion consumer understanding and develop consumer insight-based marketing plans to best serve potential and existing contact lens wearer o Demonstrate consumer/ customer centric and digital first mindset o Drive innovation in go-to-market strategies and business models. + Financial Performance o Drive competitiveness for the India Vision Care business unit. o Ensure appropriate resource allocation and budget utilization of marketing resources. o Ensure sustainable growth and strengthen business fundamentals. o Lead teams towards the execution of category and connected commerce go-to-market approaches to drive market-leading growth and deliver against business goals. + Compliance and Ethical Business Practices: o Advocate for and instill a strong culture of compliance throughout the organization. o Ensure marketing activities are healthcare compliant and based on the Credo. o Adhere to company guideline to ensure financial and operational stewardship in budget management and procurement + Team Leadership and Talent Development: o Build, lead, and develop high-performing cross-functional teams. o Guide marketing team and influence cross-functional team in driving execution excellence of business plans o Provide coaching to grow organizational capability, bench strength, and leadership pipeline. o Utilize market insights, customer objectives, and consumer trends to optimize business opportunities. o Ensure right resourcing and investments to support building in-market capabilities. + Customer and Stakeholder Relationship Management: o Lead and participate in top-to-top management business reviews with major customers, providing a consolidated view of global, regional, and country implications and opportunities. o Engage with major customers and support market teams in implementing aligned business goals. o Facilitate Johnson & Johnson becoming the preferred partner of choice in the Vision Care sector for optometrists and for key accounts and priority customers. **Qualifications** REQUIREMENTS + Bachelor’s degree or above. + Minimum of 8 years of experience in marketing within the healthcare or consumer goods sector, with proven success in brand management and marketing strategy. + Proven track record of driving category growth and building strong consumer campaigns within the healthcare or consumer goods sectors. + Exceptional skills in strategic thinking, marketing innovation, and communication. + Strong leadership and stakeholder management abilities. + A Strategic thinker with a strong commercial acumen and analytical mind who can drive insights-based marketing disruption + A consumer centric, digital -first mindset + Results and Performance Driven + Preferred (as an Added Advantage) Eye care, retail and health care industry knowledge.