To achieve and deliver assigned Sales and Marketing objectives. Achieve assigned sales & marketing objectives. To Develop an Efficient, Motivated and Committed Sales organization appropriate to the Company's requirement. Develop & maintain an efficient To Insure achievement of MD Call Target & Performance. Encourage MRS visibility with the customers through attainment of high call rate performance To ensure proper implementation of all Sales, Marketing and Promotions Programs. Effectively/efficiently implement agreed Sales & Marketing programs. To take the lead in developing self and his direct reports. This is with the sole purpose of elevating the DMS professional level to that of the best in the industry. Foster & encourage a learning environment to attain professionalism at the MRs level. To regularly liase w/ distributor to insure proper and efficient distribution of DSPI products in identified channels. Identify & liaise with distributor for proper & efficient channel management. To provide "Upper Management" with accurate and timely report on the business environment and Personnel related matters w/in his area of responsibility. Provide regular & timely marketing update & recommendations. To manage and allocate marketing and tactical resources effectively and efficiently To ensure achievement of the company's sales and profit targets.