At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Role Summary

The Business Partner (BP) report to the Associate Director, Digital Transformation & Business Partner Leader, this role serves as a strategic advisor for assigned brands, ensuring that digital campaigns deliver measurable results and improve customer engagement. Meanwhile, this role also work as subject matter expert in certain areas incl. social media, SEO, and content marketing, and plays a critical role in implementing and optimizing Omnichannel Customer Engagement (OCE) strategies.

Key Responsibilities

1. Partnership with OCE Strategy team

Monitor external environment (customer visit, congresses, competitors’ publicly available programs etc) evaluate competitiveness of Lilly OCE solutions and identify best solutions & opportunity for the brands.Collaborate with the commercial analytics team and OCE strategy team to evaluate performance of OCE Solutions and seek to improve OCE effectiveness.Ensure that throughout the Customer Plan/Operational process that Omni Channel Customer Engagement solutions are integrated in the brands’ plans.Represent Business Unit and Brand in the OCE team (Deployment of resources, continuous improvement of OCE solutions, selecting of OCE partners etc.)Liaise between the Business Unit and OCE team in critical initiatives such as SOA, NBE, iSeries etc. Act as point of reference for the BU marketing team, senior management as OCE marketer/expert

2. Own execution of OCE solutions

Collaborate with brand, medical & other teams on implementing high-quality OCE solutions and campaigns.Work with external parties identified by the OCE Strategy team on designing and execution OCE campaigns.Proactively identify OCE opportunities to expand OCE channels offering.Periodically share with brand team OCE performance reports and insights based on routine and ad-hoc analytics.

3. Support Capability Development and Organizational Change Management:

Support buildup of the OCE mindset and capabilities of commercial teams (marketing & sales) in collaboration with training teams and OCE team

4. SME of either Social Media/Search/Content:

Social Media: Develop and implement social media strategies that align with brand objectives, ensuring optimal reach and engagement.Search: Collaborate with the OCE Strategy and brand teams to integrate SEO strategy & best practices into content planning, website optimization, and OCE campaigns.Content: Design and execute data-driven content strategies that educate and engage healthcare professionals (HCPs) and other key audiences.

Qualifications：

Essential

Strong business sense & communication skillsStrong analytical and problem solving skillsDeep interest in Omni-Channel Marketing and new technologiesBrand management /digital solutions experienceBusiness level English and ChineseAbility to work effectively in a matrix organization and influence without authorityProject Management ExperienceExpertise in Social Media/Search/Content Capabilities

Additional Preferences (Not a MUST)

MBA or advanced business/marketing degree is an advantage.Experience in 4A agencies, digital marketing, or consulting.Advanced proficiency in MS Excel, PowerPoint, Tableau, or similar analytics/reporting tools.Familiarity with certain therapeutic areas is a plus

Key Competencies

Collaboration & Influence: Able to unite cross-functional teams around digital initiatives, gaining buy-in.Strategic & Execution Balance: Translates broad digital transformation goals into practical OCE solutions for day-to-day brand operations.Adaptability: Flexible in responding to shifting market dynamics, customer insights, or internal requirements.Results Orientation: Measures success through impact on brand performance, OCE ROI, and organizational readiness.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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