Roma, ITA
3 days ago
Omni-Shopper Marketing Manager OC
Relocation Assistance Offered Within Region Job Number #165322 - Roma, Lazio, Italy **Who We Are** Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. **Omni-Shopper Marketing Manager – Oral Care, Italy** **You will be reporting directly to the Senior Omni-Shopper Marketing Manager Oral Care, Italy and you will be based in our premises in Rome, Italy. The role is responsible for the development and execution of shopper programs, and go-to-market activities to achieve the brand's short and long term business objectives. Key objectives include championing the shopper marketing capability and ensuring application against category, customer and Colgate brand strategies through the development of shopper insights and programs.** **What you will do** + **Full lifecycle campaign management (digital, media, in-store, print)** + **Lead market planning, budget development and implementation to align brand strategies with customer business models.** + **Develop new product/promotion sell-in presentations that fit customer strategies and performance objectives by providing input on category perspective and plans within customer guidelines** + **Strategize, develop and execute growth driving promotional programs and events, on & off-line** + **Develop creative briefs, processes and communication vehicles** + **Develop in-store & digital displays, associate education and brand message strategy** + **Identify brand positioning and brand building activities and turn insight into actions.** + **Analyze and report on market trends and present measurable recommendations to senior management.** + **Key resource to the Sales team sharing best practices that help drive growth and shopper engagement.** + **Collaborate with Media team to develop and execute customer-specific co-op media investments and partnerships** + **Lead customer CRM program activation, including program development, execution and program measurement.** + **Manage creative agency/vendor relationships, budgets, P&L, KPI and post campaign reporting** + **Execute Omni-channel test and learns, including a/b creative, offers; segment targeting, social and mobile platform tactics.** + **Performs other duties as assigned** + **Complies with all policies and standards** **Required Qualifications** + **Bachelor/Master's Degree in Economics, Business Administration, Marketing.** + **At least 4 years of experience in a Commercial or Shopper Marketing role** + **Fluent in Italian and English** **Location, Rome office** **VISA NOT SPONSORED** **Our Commitment to Diversity, Equity & Inclusion** Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way. **Equal Opportunity Employer** Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk\_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation. \#LI-Hybrid
Confirm your E-mail: Send Email
All Jobs from Colgate-Palmolive