• Manage the Order Management (software and SaaS) portfolio offering management charter in alignment with the Sterling Supply Chain organization’s broader strategy, identifying areas for improvement and allocating resources for optimal ROI.
• Lead cross functional OT (Marketing, Design and Development, sales, etc. ) to understand leading indicators of industry trends and market shifts and collaboratively discover, design, and deliver impactful solutions and messaging that set us apart in a crowded market.  
• Define Go-To-Market strategies across sales channels and vertical markets to build sales pipeline to achieve fiscal year revenue objectives. 
• Define strategy templates and blueprints for product launches and campaigns across for cross-functional teams to execute sales, marketing and support efforts. 
• Strategically prioritize product investments within the portfolio, informed by relative performance and strategic considerations and justified with strong business case and ROI. 
• Apply market intelligence and P&L analysis against product investments to establish priority and highest revenue opportunities. 
• Act as a leading evangelist to clients, analysts and other IBM units.