The objective of the On Premise Distribution Manager is to set the strategic direction that will deliver the largest opportunity for sustained growth within the entire On Premise channel via distribution partners (if applicable), wholesalers and external sale force companies. The On Premise Distribution Manager is responsible for managing the entire On Premise volume and distribution business in an effective way to deliver this strategy. The On Premise Distribution Manager has to continuously drive for maximum account coverage in the On Premise channel in order to maximise sales and volume while establishing strong relationships with distribution partners (if applicable), wholesalers and external sale force companies. This strategy needs to be profitable, efficient and ensure a continuous development of our brand in the On Premise channel.