Reporting to the Sr. Manager of On Premise Marketing, you will be responsible for the development, management, production and success of all regional sponsored festivals and On Premise Events in your regions. You will work with Culture Marketing, On Premise, Brand, Consumer Collecting, Retail Marketing, Distribution and outside vendors to increase our presence within the festival and On Premise event landscape. You will ensure quality event execution and lead the negotiation and contract process for marketing and sales with event partners. Success will be measured through improving our brand image and increasing consumer pull at the top festivals and On Premise events in the regions.