The On–Premise Trade Marketing Manager (OPTMM) is a national role (IOI) that focuses on the development, implementation and cultivation of the Red Bull brand image as well as increasing the Red Bull share of mind and consumption in the On-Premise environment. The OPTMM is a strong collaborator, interfacing with all the key stakeholders to maximise impact of and leverage major On-Premise image building and consumption driving initiatives. The OPTMM trains the sales team in the use of all new On-Premise Marketing tools and added value concepts, ensuring increased availability, visibility and activation of Red Bull at the point of sale/ decision in outlet. The OPTMM is a key contributor and main coordinator to the annual On-Premise business plan, by identifying and defining insights which will lead to new activities, programs and strategies as well as developing appropriate strategies and tactics. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.