Beijing, CHN
70 days ago
Oncology - (Sr.)Regional Marketing Manager - Beijing
**JOB PURPOSE:** **Execute / implement national & regional marketing plans** **KOLs management** **Participate in national marketing plan development** **Develop area marketing plans** **Regional brand management** **Regional market intelligence** **INTERFACE:** **Close collaboration and communication with CMKT\** **Medical\ training** **\** **sales** **KEY ACCOUNTABILITIES:** **1. Execute / implement national & regional marketing plans (weighting%: 45%)** **Efficacy \Quantity\Quality\Accurate coverage of depth customers** **Effective and accurate resources allocation through close collaboration and communication with CMKT** **Train regional sales force** **Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials, if appropriate** **Product specific regional sales and A&P budget** **Organize regional activities (CME programs, symposia , etc.)** **Attend regional sales weekly meetings** **2.** **KOLs management** **(weighting%: 35%)** **KOLs personalized platform build up** **Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies** **KOLs list maintenance and organize routine X-functional team review** **KOLs coverage as speaker usage** **3. Participate in national marketing plan development (weighting%: 5%)** **Participate in annual long range strategic planning (3-year plan)** **Participate in annual marketing tactical budget plan (1-year plan)** **4. Develop area marketing plans (weighting%: 5%)** **Propose regional tactical cycle plans (4 times per year)** **Report local market info to central (on a monthly basis)** **5. Regional brand management (weighting%: 7%)** **Organize Brand Champion** **Participate brand team,** **implement\tracking activities implementation; provide the required data and insight** **for brand plan** **6. Regional market intelligence (weighting%: 3%)** **JOB-HOLDER ENTRY REQUIREMENTS:** **Education:** **College Degree or Above** **Experience & knowledge:** **At least 3 years with pharmaceutical industry** **At least 1 years sales force management experience** **Industry/product knowledge** **Core competencies:** **Good marketing planning skills** **Good project management skills** **Good KOLs management skills** **Good selling skills** **Good interpersonal skills** **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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